The Whole Product Competitiveness Of Rhododendron And Wang Jun'S Eyes

Ali shares the news of Suning to drive Gome's share price up. This can be seen as a recognition of the capital market's valuation of Gome, and it can also be understood that the capital market is looking forward to the future of Gome.

In this regard, Wang Junzhou said Gome emphasized its search for ways to increase its traffic in the storefront and traffic on the Internet.

Compared with Wang Junzhou, the blueprint depicted by Rhododendron is even more magnificent. She proposes that it will comprehensively promote the strategic upgrading of Gome in the era of Internet plus.

In this grand strategy, the most popular feeling is Gome's march towards finance.

Rhododendron bluntly said that finance will be a very important part of Gome's ecosystem.

It is worth mentioning that,

To express new business, Gome will give stock incentive to the team.

This year, Gome also seems to have high hopes for the online business. Most intuitively, Li Juntao and He Yangqing, the Gome entrepreneurs, are the top executives of Gome online.

According to Gome data, about 13% to 14% orders are coming from online. Last year the figure was 6% to 7%, while 45% of the online orders came from the mobile terminal, which was 25% last year.

In Gome online 60 billion sales target in 2017, in addition to direct household appliances business, including platform business.

There are also some offline businesses parallel to the force line. Logistics is one of the most concerned.

This is also a factor in Ali and Suning's cooperation that is most attractive to Ali.

Wang Junzhou said, "we have almost the same logistics system as Suning logistics system, namely, home appliance retail logistics system and national integrity."

Wang Junzhou told this reporter that Gome has distribution centers in 600 cities, theoretically speaking, these 600 cities can do the same day to send them to the same day, and the pure electronic business platform is very difficult to achieve. "A pure electronic business platform has more than 30 logistics centers in the whole country. The more than 30 cities can do the same on the same day, but the cities outside it are very difficult. For example, the customers who are near Zhangjiakou in Beijing, the customers have their refrigerators on their platforms. If 20 people can place orders today, they will surely be delivered tomorrow. If two people place the order to and from the train, the pport cost is 1200 yuan. How can these two ice boxes be shared?

"

"Some products, electricity providers always sell Gome, mainly logistics restrictions."

Logistics is becoming the killer of Gome against electricity providers.

This year, the expansion of the logistics system is still an important task of Gome, and all the cities that enter it should lay the logistics system up.

In Wang Junzhou's view, at present

Has been fully recognized, but the value of repair and after-sales installation business is still ignored, "now can not see, because now are suppliers, suppliers in the future can not afford to be, retailers do not have this function in many areas can not be sold."

Gome has placed logistics, maintenance and after-sales in the same important position, supporting 600 logistics centers, there will be 600 after-sales service centers, which is Gome.

Prerequisites.

"Building commodity competitiveness" is also an important task for Gome this year.

This obscure word meaning is not complicated. "Gome customer group is different from Tmall and Jingdong. Therefore, it is necessary to build purchasing, assembling goods and making retail price according to Gome customer base."

Wang Junzhou said.

This is not an easy task. At present, the proportion of differentiated commodities is 32%.