Luxury Industry: When Pformation Is Going On

Surveys show that up to 31% of users tend to buy luxury goods online.

According to Li Rixue, founder of temple library network, Chinese consumers have become more stringent after market cultivation, and the requirements for luxury electric providers are also more stringent.

"Consumers no longer buy a product, but pursue better services."

He told reporters.

This change is expected in Li's school.

As a result, the temple library chose the offline experience shop mode when it first entered the field of luxury goods, until the luxury electric business started to surge in 2011, and then opened the online shopping mall to realize the dual operation mode of "Online + offline".

For luxury electric providers, this is not a good news.

"Chinese consumers

Shopping methods have not yet completely changed, and they still believe in physical stores.

Ren Wei said that even those who tend to purchase luxury goods online, the platform may not be able to accurately obtain.

It has always been "get the civilians to get the world". If you want to screen high-end users in online shopping users, it is absolutely a huge investment for luxury electric providers.

"At the same time, you need to consider how to improve the user's repeat purchase rate and how to firmly grasp the user."

Gan Xiaoming said, this is a long process.

Including the previously called "well off" of the network also took advantage of their own.

With the accumulation of about 50 brands or platforms authorized by eBay, South Korea Gmarket and the US KarmaLoop three platform providers, it has become a service provider for overseas e-commerce platforms.

However, for these luxury electric providers, the greater opportunity lies in the fact that some big brands are beginning to change their strategic layout in China under pressure, and expand their vision from the first tier and second tier cities to the three or four tier cities.

"No matter from the market potential or industry development, this is a big business."

Li RI theory.