Shishi Clothing Enterprise Integrated Store Mode Can Support A Day?

In recent years, the cost of terminal stores has increased sharply, and the electricity supplier has attacked the entity store agent. How should the clothing enterprises face up?

Integration: there are more than one mode.

In recent years, the cost of terminal stores has surged, and the electricity supplier has hit the store agent.

Faucet online test water integration store mode.

Compared to JESEID STYLE, the integration modes they look forward to or practice are not the same.

Recently, the seven wolves worked with China Fashion Group to launch multi brand store in Beijing 798.

According to reports, the collection store has more than 2000 square meters, in addition to the collection of brands in Europe, America, Japan and Korea, and designers, as well as China's cutting-edge designer brands, mainly targeting high-end consumer groups.

In the view of the industry, this store has mixed up the "buyer" style and designer brand integration, which is a popular multi brand integration mode in the world.

Another collection store is simpler and more direct.

In the two phase of SM in Xiamen, a ROOKIE children's wear integrated store opened up the first place for children's wear in China.

In addition to its own brand, the store also assembled Nike Action, Converse and other international front-line children's brands.

Chen Jiang, managing director and general manager of Yongxing Dongrun, which is owned by the store, said ROOKIE has obtained the general authorization of these brands in Greater China.

Chen Jiang believes that children's clothing in traditional department stores is often crowded at the top level, and the size of a brand shop is usually not enough to meet product display and consumer choice.

And the integration store not only greatly enhanced the efficiency of the flat, but also had the right to speak and bargain with the department store and the commercial complex.

Functional integration stores will become another direction for the development of clothing stores.

City Kang Ya shoes and Garments Co., Ltd. is a ski garment manufacturer. After starting the domestic market, the product sales channels are mostly limited to group buying and snow field.

Cai Nannan, an enterprise sales manager, believes that outdoor integrated stores are more suitable for their offline sales.

Liu Yiqun is more optimistic about functional cross boundary integration stores.

"Abroad, some outdoor integration stores are not only selling clothes, but also promoting a way of life, such as integrating outdoor equipment sales, rock climbing experience, self-help teaching, and even setting up outdoor clubs.

These seemingly non mainstream businesses will drive clothing sales. "

According to Liu Yiqun, Wolf Road clothing has planned to set up such an integrated store in Chengdu.

Effect: time test is needed.

"At present, there are many in the province.

There are many brands to integrate shop trend, but really not much.

Guan Xiuhua, Secretary General of the provincial clothing and apparel industry association, believes that this is because the management and management of multi brand integrated stores are too complicated and costly.

Multi brand integration store is a new product under the change of marketing mode, and the effect needs time and market inspection.

In the interview, most brand manufacturers do not exclude the integration of multi brand integrated stores, but in their view, store owners and executors are the leaders of one brand or the third party operators, which will be the core issue.

"If it is operated by a brand, it is bound to focus more on its own brand. If the third party operates, it requires the operator to know the clothing industry well, and understand the integration and subdivision."

Shi Hairong, chairman of war wolf clothing (Fujian) Co., Ltd.

There are also concerns in the industry that there will be vicious competition between brands in multi brand integration stores.

"At present, some integrated stores in China tend to ignore the relevance of brands and simply put together multiple brands."

Liu Yiqun believes that the integration points must be reflected in the cultural integration point. If this is done well, competition will become benign. "In the integrated store, we will find the short board of our brand, strengthen research and development to make up for, and make the product more perfect."

The information management of successful integrated stores abroad is the most worthy reference for us. Multi brand stores should accurately and timely grasp the time of replacement products and ensure the unity of styles.

If we simply exchange goods for the sake of short-term interest, we will create confusion and confusion for consumers.

Guan Xiuhua said.

There are also people in the industry who believe that when a multi brand integrated store is in the process of cooperation, if a party suddenly withdraws, it may face the risk of restructuring, or even directly lead to the dissolution of the integrated store.

Therefore, how to establish a more stable cooperation relationship between integrated brands is very important.