Cross Border Electricity Supplier New Situation: The Market Will Be Promising!

Maternal and child business: from B2C to O2O to sale and cross-border, the market competition is increasingly fierce.

Since 2000, since the online website of Yue you pregnant baby, the mother and baby business has gone through nearly 16 years. During this period, the development of maternal and child e-commerce has been ups and downs.

From the mailing list of early red children to the establishment of B2C website, to Taobao, Jingdong, Dangdang and so on to set up mother to child channel, and then to Suning to buy a red child to push mother and baby.

And then to baby bud, Beibei nets and other mother and child sales, as well as God father and other recent major cross-border mother and child sales, etc., every time there are new stars.

At the same time, the dynamic change of the market has led to the constant renovation of the mainstream mode.

Nowadays, more and more electric business enterprises have been eyeing the market of mother and baby. Besides Taobao, Jingdong, Suning, Dangdang, No. 1 store, Amazon and other comprehensive electricity providers, the recent jumei.com is also making efforts to invest in the baby and baby tree.

In fact, behind the attention of the mother to child electronic business is the re recognition of the capital market.

In the near future, jumei.com is investing 250 million dollars to invest in the baby tree. Before this, the time to return to the tune of 2 years, suing only used only 66 million dollars to buy the first vertical mother and baby e-commerce red children, so the mother and baby e-commerce environment at that time is not optimistic.

2012 is the most painful year for mother to child electronic business, because it was the fiercest time of the most comprehensive electricity price war. From 2010 to 2012, Amazon, Jingdong, Taobao, Dangdang and Suning had launched the mother child channel. In 2012, the maternal and child electronic business industry was completely shuffled, and the red child was unable to escape because of the oversized goal, and finally fell down because of the lack of investor support.

Two years later, with the endorsement of the capital market of vip.com and poly American representatives, the sale of mother and baby began to rise.

In 2015, the wind direction changed again. The cross border has become the theme of the mother to child electronic business. This has spawned the emergence of the new mother and baby electric providers, such as the father of God, the only superior products, and so on.

Another way of thinking: mother market competition is fierce, "God dad" firmly from the market competition.

The more intense it is, the more we need to find opportunities in the market details. Before that, the mothers and the babies are moving along with the market fever. Whether they are B2C, O2O, special sale or cross border now, as long as the direction is hot, everyone will rush to fight for it.

In fact, to look at the market of maternal and infant electricity supply, is this market really aimed at "mother consumers"?

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In addition to efforts in products and modes, more attention should be paid to changes in the characteristics of consumer groups.

There are many "father consumers" hidden in it.

From "Daddy to where" to "tiger mother cat dad", implying that Dad's economy has become a new growth point.

In modern society, the traditional concepts of women and children and diligent and frugal family have vanished. Father's children have become a social topic in recent two years, especially from three years ago, where daddy is going.

From the content of the two years of variety shows and TV shows, the parent-child relationship, especially the father son relationship has become a hot topic.

In recent years, the content of the father child relationship has not been broken. "Daddy where to go", "daddy came back", "tiger mother cat dad", "my baby" and other variety shows and TV are implying that fathers should take more responsibility to take care of the children of their families instead of letting them go to their mothers or elders.

Quite a few fathers are more active in communicating with their children. Correspondingly, their fathers communicate more with their children and know the needs of their children in interaction, so that they can lead to more consumption. This is the market opportunity for mother and infant business.

Driven by these TV content, dad really realized the importance of taking care of children. It is rumored that God's father's collaboration with mango TV "Dad 3" has resulted in a surge of short-term user requests over about 10000000 times.

For fathers, there will not be so much energy to wander around the mother and baby shop, but at any time, you can use your mobile phone to see what things sell on the website. Especially the sale mode is in line with dad's simple and direct shopping methods.

Ai Rui

Show that the scale of pregnant baby market in 2013 has 1 trillion and 430 billion, while online trading volume is only 86 billion. There is still a great room for growth in the market of maternal and infant electricity providers. The father market is indeed a market worthy of attention and can be deeply explored by the mother and baby market. The chain effect of the father's appearance in the market of baby daddy and the signing of Wang Han by mili buds, or the rise of more mother and baby business providers will quickly seize the market.