Fashion Brands Are Trying To Reverse The Pattern Of Social Media.
Wunderlich Securities Inc., a consultancy, analyzed the social media performance of seven top fashion accessories brands in the past two weeks, and found that brands, including Coach and Michael Kors, are building their social image to try to expand their audiences and change consumer perceptions.
about
Vera Bradley
Social media is a tool to enhance the publicity of return to school products.
The company pointed out that this way can successfully increase the visiting rate of a specific commodity series.
We believe that Vera Bradley still needs to continue its efforts to further enhance brand awareness.
From a long-term perspective, Louis Weedon is still the pioneer of handbag luxury goods industry.
Beder
It is discovered that the fashion brand of LVMH group has been displaying the design series of its creative director, Nicolas Ghesqui re.
Fans also naturally flock to these products because of the brand's inherent fashion sense.
According to the Wunderlich report,
Coach
Recently, efforts are being made to attract consumers to pay attention to the high-end products designed by Stuart Vevers. The brand uses social media to promote its "Coach Pup" (Coach puppy) advertisement. The protagonist is a star pet dog, hoping to further enhance the consumer's awareness of the new series.
"We believe that this advertisement will attract Coach to the attention of a large number of consumers, and it is likely to increase the number of visits to stores," said Eric Beder, an analyst at the consulting firm.
Michael Kors is also dedicated to social platforms to revive consumer interest in brands.
Beder said: "in order to prevent further decline in brand audiences, Kors has improved the marketing activities and advertising quality of its highly profitable products.
Innovation can make the brand fresh, and this is also a solution to the stagnation of the current downturn.
The company said that the Instagram content of Michael Kors has been improved, and the leather goods displayed are also more fashionable.
Consumers are different. Beder says most fans prefer new styles. However, some people are more concerned about the price and the life of goods.
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