Nike Marches Into Children'S Wear Market And Says Marathon Should Be Picked Up From Baby.

In addition to increasing emphasis on women's market, the 6-12 year old children's sports market will also become the focus of Nike's sports culture.

Nike has announced its partnership with Marathon Kids, a non-profit organization founded in 1995 in Texas. Through training in four, six, nine months or a school year, it helps children challenge marathon projects from 26.2 miles to 104.8 miles (42 kilometers to 169 kilometers).

Even for adults, this is a very, very difficult mileage distance.

In the past year, however, nearly 250 thousand and 4 to 12 year old children have completed the 26.2 mile marathon project.

Research from University of Texas shows that the age of ten is the key to forming healthy habits.

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Children have better concentration, attendance and behavior habits. Good physical performance can also help them get into the university more easily.

In the next two years, Nike is expected to reach at least 500 thousand teenagers through Marathon Kids.

To provide them with incentive mechanisms and targeted services and support for sports equipment.

"As long as you have your body, you are an athlete."

Constantly approaching this famous slogan, the problem is to find a balance between a broader group and consistent quality experience, and how to do it faster and better.