Textile Industry Chain Embracing "Internet +" To High-End Value Chain Extension

The State Council actively promotes "

The guidance of action put forward that we should vigorously develop industries.

We should encourage enterprises in energy, chemical, steel, electronics, light and textile industries to actively utilize e-commerce platform to optimize procurement and distribution system, and enhance business efficiency.

Textile industry chain embraces "Internet +"

It is one of the earliest "touches" traditional industries.

At present, under the "Internet plus" strategy, the "Internet +" action of the textile industry is upgrading and changing from simple sales to production, design, manufacturing, channels, sales, management and services, so as to create a new advantage of the whole industry chain in the era of "Internet +".

As early as 2008, clothing online sales began to spread like a raging fire. In 2014, the amount of clothing online shopping reached 615 billion 300 million yuan, and continued to sit firmly on the top of the online shopping category.

In this process, relying on e-commerce platform and advanced Internet marketing thinking,

A group of cutting-edge clothing brands and enterprises such as Taiping bird came to the fore.

This makes the entire textile industry see the enormous energy of the Internet.

After several years of development, online clothing sales have matured.

With the rapid breakthrough of the Internet, especially the mobile Internet technology, the "Internet +" of the textile industry has also expanded to the depth.

Whether it is the cutting-edge Internet clothing enterprises, or traditional textile enterprises, or the old textile industry base and professional market, they are injecting or strengthening their Internet genes through various paths.

"Internet technology is gradually reshaping the traditional mode of industrial economy."

Sun Ruizhe, vice president of China Textile Industry Federation, believes that the traditional industrial economic era is centered on the production end, creating demand and driving demand by the supply of commercial resources.

The two most notable changes in the "Internet +" era are: the consumers at the demand side are highly empowered to form consumer sovereignty; the supply side enterprises have promoted large-scale social division and cooperation, improved supply efficiency and reduced paction costs due to the fluidity and pparency of information.

In the era of "Internet +", raw materials, capacity, and design of these important elements of textile industry form a huge industrial ecosystem on the Internet. The use of Internet trading platform can effectively solve the problem of information asymmetry in traditional B2B business pactions, break the traditional interest system, and enable enterprises to provide consumers with products with higher cost performance and more in line with market demand.

"Do the most professional textile e-commerce platform on the Internet, and everything is guided by the needs of consumers."

This is the goal of the United States growing network technology Co., Ltd., which grew up in the traditional textile industry base in Wuxi, Jiangsu.

As a pioneer of textile industry's flexible supply chain integration service platform, relying on the profound understanding of e-commerce and skilled textile service supply chain management technology, the network is building CBBS platform, that is, seamless, efficient docking between consumers, producers, channel providers and service providers.

At present, the United States respected network has successfully developed a "virtual clothing" system.

Through virtual system, the modification and production of sample clothes can be finished by computer. The manufacturer can choose the most satisfactory style to sample garment production after several contrasts, thus greatly reducing the time and economic cost.

With the continuous improvement of the system, consumers can choose their favorite products through "virtual fitting" and other functions.

Industry experts believe that the textile and garment industry should make a blueprint for pformation based on the characteristics of the Internet, the integration and analysis of big data and cloud computing, and the convenience of e-commerce, so as to realize the precise marketing and online services of the network, and effectively meet the diversified and multi-level market demand. This is an important way for the textile industry to extend to the value chain.