Where Should Men'S Shoes Go And Insist On Brand Management?

Over the years, Wenzhou's injection molding, formal dress and business casual have developed.

The shoe industry and the terminal market are almost the same. In terms of industry, they are born with the same mom and dad. Product development is only imitation and imitation. There is no innovation at all. What some factories produce ten years ago, and what they produce at the same time; and brand terminal marketing, the same channels, products, images, prices, services and policies result in repeated network construction and vicious competition. Every year, only the cost is loiter and the sales are not up. The profit margins of agents and self operated branches decrease year by year, and those who lose money are not uncommon.

First, insist on brand management.

1, the first line brand mode.

The shoe market situation in 2014 can be seen, the position of the boss is very bad, especially in Wenzhou.

The decline in sales of brands and sales has made many industry insiders feel that their days will be very sad.

Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal.

Moreover, at present, no matter what the international or domestic economic situation is so bad, which industry will be good? Therefore, everyone's worries are slightly redundant. The first-line brands are regarded as local tyrants. They are from agents, self run to affiliates, contracts and so on. As long as the business mode is changed, the market performance is still very stable.

2, the second line is the area.

Today, leather men's shoes wholesale millions of years are hard to survive.

As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets.

As for the other blank areas, do not invest in attracting businesses. You can leave behind, or join some joint ventures with some retail chains in the region, and develop them into municipal agents, enjoying the same price advantage as the total generation, doing fine retail, and taking root.

This is the kingly way.

{page_break}

The 3 and three lines are scattered and OEM.

Relatively speaking, such a brand enterprise, in fact, the situation has been very embarrassing.

And a lot of companies have a mantra: anyway, money has made a lot of money, and how much time it takes to make it, and how long it takes to do it, it is a big thing not to do it and enjoy it. We respect their choice, but these are just enterprises that do not have a brand sense of mission and spiritual heritage for the sake of making money in life. It can only be said that the shoe industry is sad. I also want to tell them that if you really don't want to do it, please authorize the brand, maybe the agent will have more advantages in carrying out the light.

The beauty of success is also the achievement of oneself!

Two, focus on the production of OEM manufacturers

Personal suggestion, since making OEM, the production line should not be too much, one is better, and the business should not exceed two lines.

As the OEM manufacturer, we must concentrate on developing the marketable products in the customers' area and go out to develop products.

Similarly, since we have to make OEM, we must produce the best cost-effective products. If not, there are so many factories, brands and regions in Wenzhou.

Why do you book your family?

Of course, OEM manufacturers must grasp three principles: 1, quantity; 2, capital flow is benign; 3, information can be interconnected and shared, the resources and customers choose, you can know in your mind.