Fast Fashion Brands Start Shop In Large Numbers, The Chinese Mainland Market Is In Full Swing.

Fast fashion news is rising steadily

Some time ago, because of the video events in the fitting room, UNIQLO had another fire. This fast fashion brand has completed an eyeball marketing in the way it never thought of.

In fact, as of March 31st this year, UNIQLO has "turned the tables".

In the first 12 months, the brand's revenue in the European market reached 203 million euros, up 131% from the previous fiscal year, and it turned losses into profits.

H&M and ZARA also achieved good results in the first quarter of this year.

H&M has a 36.4% increase in post tax profits; ZARA has achieved a 28.3% growth, the largest increase in more than two years.

The latest earnings report of another Japanese fast fashion brand Muji shows that the brand is doing well in China, and its operating income increased by 90% in the 3-5 months of 2015.

The core strengths of ZARA and H&M are rapid design and supply chain, in place marketing, and attracting a lot of young post-90s audiences by various categories and fashion sense. H&M recently announced that it will release a series of limited collaboration with eleventh designers in autumn and winter of November this year.

The core advantages of UNIQLO lie in the development of new fabrics and the retail mode of production.

The fleece, feather and down of UNIQLO, and Heatteck, are all materials of technological content. They not only have competitive advantages, but also can greatly reduce costs and attract customers.

In addition, UNIQLO is a private brand professional retailer, from product design, production logistics and sales to one company, from factory to retail store.

Through this mode of production, it can accurately control the cost of each link, and accurately understand the needs of customers.

Li Xing, located in Hangzhou lakeside business district, has been popular because of its fast fashion brands.

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This year, sales in the discount season are still the top of the regional stores. ZARA's performance is even better than that of last year. Muyin sold off last week, and BERSHKA and MONKI also performed well during the discount season.

Hangzhou Lixing shopping plaza staff said.

Hangzhou will open three fast fashion stores in September.

Sales increased.

The pace of expansion quickened naturally.

It is understood that H&M group currently has more than 3200 stores worldwide, and there are more than 200 shops in mainland China alone.

This year, H&M plans to add 80 new stores in the mainland of China. Two of them are in Hangzhou and are scheduled to appear before and after mid September. They are located in the Longhu seat of the new century B and Xiasha.

Among them, the H&M settled in the new century will be the image of the brand in Hangzhou.

Its business area is 2000 square meters, which is divided into two layers.

As a result, the fast fashion in Hubin business district has basically arrived.

Especially in the first store or the large image flagship store, the brand still prefers to settle in the most central business circle of the city.

For example, ZARA's image shop in Zhejiang Grand Hotel, GAP and Forever21 have chosen the Yintai lake.

Another day is fast fashion brand Muji. By the end of 2014, its number of stores in mainland China reached 128, accounting for 10% of the world's sales.

This year, Muji plans to open 30 more stores in the mainland of China.

The latest news is that after August, the price of about 260 items of clothing sold in the mainland of China has been reduced by 20% on average, and the price of 145 commodities will continue to decline in December.

ZARA and UNIQLO are also expanding rapidly.

Shanghai's Jones Lang LaSalle report shows that UNIQLO expects to open 100 new stores in mainland China this year. Although ZARA said it will expand its US market this year as an important task, it also left behind plans to open 60 new stores in the mainland of China, one of which is expected to open in Longhu, Jinsha day street, Xiasha.

Extended reading

Luxury brand cuts and stores

This fast fashion news is rising steadily, expanding the brand territory, but the luxury brand has no intention of facing another decline in performance, and the price is closed.

Gucci, which has just changed management, has lost 7.9% of its revenue in the first quarter of this year.

Prada's net profit plunged 44% in the first quarter, and the number of stores repeatedly adjusted in mainland China was reduced from 49 in 2014 to 33.

Chanel has had a hard time.

In mid March this year, Chanel lowered its product price in mainland China by 20%. At present, Chanel has only 11 stores in mainland China, only half of the number of stores in the largest number.

Last week, Prada announced price adjustments to many regions, including China, where commodity prices cover almost all areas.

Taking the price of a package in the Chinese mainland as an example, the original price was reduced to 18 thousand yuan to 16 thousand yuan, and the price adjustment range was about 11%, which was higher than the general 5%-7% price adjustment range of luxury goods.