Textile And Garment Industry Takes "Internet +" Industry Park "Pfer Tide"

Rising raw material prices, rising labor costs and appreciation of the renminbi once became

Three big mountains in the clothing industry.

In August 11th and August 12th, the yuan continued to depreciate in two days.

Analysts view the industry as a sign of warmer growth.

Meanwhile, the industry expects that China's textile and garment exports are expected to be better than the first half of this year, but the growth rate will show a trend of low and medium speed.

"China

The era has arrived. In the future industrial competition, it is absolutely not the competition between individual enterprises and enterprises, but the competition between platforms and platforms. That is to say, today's traditional industries are no longer the age of riding alone, but become the age of "Gang fighting".

In communication, executive director general of the international city of kola Kola talked about the most words.

And big data.

Textile and garment industry park is now "shifting tide".

In the past, China's clothing industry was mainly concentrated in the eastern coastal areas, and nearly 80% of its production capacity was distributed in five provinces, namely, Guangdong, Zhejiang, Fujian, Jiangsu and Shandong.

In recent years, the textile industry has gradually moved to the central and western regions, and industrial parks have sprung up. From the past, the central government has encouraged the enterprises to spontaneously form the trend of "you love me".

Why do we need to pfer? Zhu Wenjia, project director of CIC, believes that there are more Chinese textile and garment parks in the central and western regions.

This is mainly due to the gradual migration of China's textile and garment enterprises from the eastern coastal areas to the central and western regions in 2013, and the industrial parks began to rise before and after 2013.

Compared with the layout of textile and clothing industry in the past, the number of textile and garment enterprises in central and Western China has increased considerably.

The main advantage is that the production cost is reduced and the distribution of enterprises is even.

"The purpose of industrial pfer is to realize the upgrading of the East and the development of the West."

Yang Jun, Deputy Secretary General of China Textile Industry Federation, has publicly stated that the development of industrial parks is the best way to achieve the return of labor force in the central and western regions.

In the initial stage of reform and opening up, a large number of Western and Western migrant workers poured into the coastal textile enterprises. After decades of development, the coastal textile enterprises are facing the challenge of industrial pfer, and the pfer of the textile industry is precisely for the coastal textile enterprises to pfer to the Midwest. This will not only achieve the sustainable development of the textile enterprises, but also solve the large number of Midwest labor force returns. "

Therefore, under the impetus of "you love me," and the promotion of national policies, the park

Attracting investment and enterprises entering and co operating have been in full swing.

The golden Kola textile and garment industrial park has been pferred to the pilot park in the wave of the national textile industry.

According to Zhao Rui, in order to better realize the service function and conscientiously fulfill the pilot agreement, the golden Kola textile and garment industrial park takes the manufacturing industry in the entire textile industry as the core and takes part in the gradient pfer.

"The planning of our entire industrial town is to promote small and medium-sized enterprises through brand enterprises, and to hatch micro enterprises, because a truly healthy and benign industrial environment is definitely not a single one, or a few leading eldest brothers can do it. It should be a small and medium sized enterprise with industrial dreams, and they will truly have vitality."

The dividend effect is weakening, and the role of the park needs to be upgraded.

It is worth noting that textile and garment industrial parks are booming, and the rapid accumulation of production factors has created a great advantage for the development of textile and garment industry.

However, with the dividend effect of cost, labor and land gradually disappearing and the pressure of international competition increasing, the development trend of some textile and garment industrial parks is very worrying.

Zhu Wenjia believes that the construction and layout of textile parks need to be improved.

At present, the homogenization development of textile parks is serious, and the lack of industrial chain planning and blind development of the park are few.

In his view, to make breakthroughs, the park needs to be improved: first, attach importance to the industrial chain planning, make relevant enterprises strengthen exchanges and cooperation, and promote their coordinated development; secondly, make differentiated and characteristic development to encourage enterprises in the park to upgrade and pform.

Yang Zhaohua, President of China Household Textile Industry Association, said: "at present, there are not many industrial clusters in the whole home textile industry, but the characteristics are obvious.

For example, Zhejiang is dominated by cloth, and Jiangsu is mainly bedding. Shandong and Gaoyang mainly rely on towels, forming a "one field, one product" and coordinated development.

It has played an active role in promoting the progress of China's home textile industry.

Under the new normal, new problems are also facing.

The next step for industrial clusters is to guide enterprises to pform and upgrade.

At present, the industrial cluster also plays a very important role. We call it brand incubator.

Take Jiangsu's Permian bridge as an example. There are 9000 operators who are making products, but there are probably only dozens of them.

So the next step is to cultivate it to be bigger and stronger.

Industrial parks catch up with "Internet +"

It is understood that the multi home area is intended to create the "Internet +" ride in the era of mass innovation and entrepreneurship, and achieve the gradient pformation of traditional industries.

Zhao Rui believes that the scientific, healthy, standardized and rational development of an industry must be clear about what customers need, and it must be customer oriented and integrated with customers.

"A brand new industry chain that can timely perceive user preferences and make quick response and continuous innovation will become the engine of the" Internet + "era to promote the development of textile and garment industry.

"Take our park as an example, we will build the first think tank center in the textile industry in the next stage. We will be very aware of the trend of the second half of the year, including color, tailoring and so on. We will become pioneers and pioneers in this field.

In addition, we will pull the whole industrial chain through the mass production, from the most upstream raw materials, design, plate to the weaving of the middle reaches, to the downstream sales, service and experience, and pull it through the whole industrial chain in real sense, serving for nearly 1000 small and medium-sized enterprises gathered in our park.

Zhao Rui said.

Yang Zhaohua pointed out that at present, there are many researches on the industrial products in the textile industry, and the research on consumers is slightly inadequate.

In the past, we all studied the B end deeply, and now we all pay attention to the C side.

Therefore, next step is to advocate that textile enterprises should increase their guidance and Research on C.

First of all, we need to satisfy the C end, and we must have the Internet's thinking and information platform.

Wang Limei, President of Heilongjiang garment industry association, said that "Internet +" is not just a concept of doing business.

"Internet +" era should be personalized and customized, that is to accumulate user data directly and indirectly through various factors, not only as the basis for the next sales, but also the most accurate guidance for design and manufacture, so that the simplex industrialization of manufacturing will become a personalized "intelligent manufacturing", so as to drive the development of the most marketable industrial chain with rapid response and innovation.