Devaluation Of The Renminbi, What New Changes Will The Chinese Buy And Sell?

A very direct question is: over the past year, Tmall international, which is busy bringing all the world's major brands back to China and recommending to consumers to enhance the quality of life, will lose some price sensitive customers this time. The exchange rate is actually an old problem for luxury goods, unless the RMB exchange rate continues to fall sharply, otherwise the impact will not be great.

But for consumer goods that are not worth keeping, the problem is not so simple.

Recently, the yuan has also suffered a sharp depreciation of nearly 5%.

Not only is the global stock market and foreign exchange market affected, but those companies that have done great business in China are also suffering losses, including Intel and Apple Corp, and a series of luxury companies that we have analyzed before.

In February 2014, it provided the sea for Chinese consumers.

Direct supply platform, Tmall international officially launched.

This platform is aimed at a group of emerging "upper middle class" consumers: they need more than just daily necessities, but lifestyle and quality of life; not price sensitive, but at the same time pursuing cost-effective.

It just helped them expand their consumption radius on a computer or mobile phone screen.

For consumers who can afford to consume, they are only those who occasionally try Tmall's early adopters.

The resulting price differentials have a simpler solution: buy back the replacement of common goods.

According to a survey by Reuters in early 2015, Chinese consumers began to curb spending on non essentials, and more people began to choose cheaper products.

"My personal judgment is that people who originally wanted to spend 600 yuan on Tmall international brand clothes now spend 640 yuan on him, but there is no big problem.

If this garment is just needed, he must buy it, or spend 500 yuan or even lower on the price of a domestic brand. At this time, Tmall, Taobao and other platforms still have advantages.

In short, the retail market is likely to be back and forth in the same market now.

The analysis closer to Alibaba said to curiosity daily.

Apart from retail, the fact that the exchange rate will be more affected will also include the wholesale trade involving bulk commodities, which is also the development business of Alibaba.

At present, you can still see these two wholesale businesses in the Alibaba's earnings report, but together only account for 11% of the company's total sales, which means that Ali has not made much of these businesses now.