Baidu Holds Hands To Explore O2O Mode

Great joy city and other urban complex as the core of consumer core consumer scenario has become a battleground for the O2O platform. Baidu's powerful technical analysis strength and O2O field are the most powerful and rich product service matrix. The two sides will start the pioneering business and create a new era of "Internet +MALL" O2O.

In March 2015, Chaoyang Joy City and Baidu takeaway platform docking.

In mid August of this year, the account system was connected with Baidu Nuomi and direct number again.

This in-depth cooperation involves two member consumption big data analysis, and will form a more accurate user portrait.

Li Rui, deputy general manager of Chaoyang Joy City, said that although O2O is still in the industry in the form of more than content, the specific future targets are not clear, but we are exploring in the direction of great direction.

Li Yingwei, the head of O2O project in Chaoyang Joy City, said that cooperation is not only a brand level, but also helps to understand the needs of consumers.

He said that the use of Baidu and other Internet platforms.

In the days of celebration, the company promoted the activity information through SMS and other channels, and promoted the consumption rate of members.

Previously, Alibaba and Tencent have explored the O2O mode with offline shopping centers. In March 2014, Ali's strategic investment in Yintai business became the largest shareholder of the latter in July this year.

In February 2014, Tencent and Wangfujing signed a strategic cooperation framework agreement based on WeChat's public platform business function and WeChat payment services.

But today, the effect is not obvious.

In August 24th, the strategic cooperation meeting between Baidu and Joy City O2O was held in Chaoyang City, Chaoyang, Beijing.

At the conference, the two sides will establish a deep strategic cooperative relationship, achieve product service docking, membership system access and online offline resource synergy, and will set up O2O big data joint laboratory, through comprehensive O2O technology and user data to jointly explore and create the "Internet +MALL" O2O solution.

Among them, the Baidu takeaway strategy docking the Joy City takeaway system, @ Chaoyang Joy City direct number on the line, you can experience all the official functions of Joy City, and you can quickly pay experience through Baidu wallet aggregation payment.

As the core platform for cooperation, Baidu Nuomi has fully linked the membership data of the joy city line, operates exclusively the joy city online group buying channel, and jointly develops the general merchandise voucher in the department store, and various innovative cooperation forms are the first in the industry.

Current Baidu and

The two sides have implemented the membership system. During the trial operation, Baidu passed the analysis of the consumption data of Chaoyang Joy City through the big data, and sent the preferential information to the users accurately, which greatly promoted the consumption rate of Chaoyang Joy City.

Zhou Peng, assistant general manager of COFCO, and general manager of Beijing Office of COFCO, and general manager of Chaoyang Joy City, said: "Baidu has a comprehensive O2O product and powerful data analysis capability, and the" Joy City "which represents youth, fashion, fashion and taste is the popular direction of urban wind. It is widely welcomed by young consumer groups, and is highly matched with the users of Baidu O2O business.

By launching deep strategic cooperation, Baidu and joy city will create a new era of Internet +Mall.

Sun Jiandong, general manager of Baidu strategic cooperation department, said that cooperation with joy city is the first stop for Baidu to explore the O2O solution of the "Internet + business complex". At present, Baidu is promoting cooperation with large commercial complexes in the whole country, such as Wanda Group, Kade group, and big business group. With the strong O2O technology strength and online and offline resources, the strategic landing of the "Internet +mall" new O2O mode will be fully promoted.

Deputy general manager Fu Haibo also pointed out that the deep cooperation with joy city is also an important landing measure for Baidu Nuomi to focus on the key cities and head merchants in the whole country.

At present, Baidu Nuomi is refining its business to a single store level by sinking into a single store level, and cultivating the top quality merchants with customized marketing plan. It will build a "enclosure movement" around the key cities and shopping arcade of major business circles, and occupy the core consumer scenario of users in an all-round way, so as to realize the "membership +" ecological strategy landing in an all-round way.

Baidu Nuomi has covered 700 thousand stores in more than 400 main cities of the country, covering over 100 businesses in the city, and in a short span of six months, it has achieved large-scale anti - overrun in many cities such as Chengdu, Fuzhou and Baoding.

At present, Baidu Nuomi ranks first in the market share of nearly 100 cities in Yangzhou, Chengdu and Xiamen.