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    The Inheritance Of Peter Copping First Is Hasty.

    2015/8/26 21:42:00 36

    Peter CoppingInheritanceBrand Strategy

    Since joining the Oscar de la Renta, it should have worked with de la Renta for several quarters in accordance with the plan. Unexpectedly, the old man who had struggled with lymphatic cancer for more than eight years had been released on the eighth day after the announcement of Copping as his successor.

    Copping had to come to the company in mourning. It was embarrassing and difficult to hide his face in silence.

    At the time, the whole fashion world was reminiscent of the exhibition of the de la Renta, including the former first lady's evening dress, held by the Savannah Institute of art and design (SCAD) for this purpose.

    Oscar de la Renta once said: "compared with today's designers, I have a deeper understanding of customer needs."

    Indeed, Zeng's Crist La BAL Balenciaga and Antonio del Castillo de la Renta, as well as the Christian, which were brought out by Christian Dior, has been trained by strict advanced customization. The humanization of design has the volume that the designers of clothing nowadays can hardly control. This makes the brands such as "Hsin" and "Zai" have the unmatched lineage of the cutting-edge.


    However, from the point of view of inheritance, de la Renta had only one foster child Moises who had no intention of inheriting her father, and was responsible for the actual successor of the soul design. Copping was not a member of the Oscar family.

    Like him, appearing as the first non original designer, it is difficult for outsiders to associate Bill Gaytten with John Galliano, or Hedi Slimane to YSL. These designers who have left the brand tradition behind after their successors have become the initiator of Copping.

    If you've been to Hongkong recently, you may go to the latest season of Oscar de la Renta at Harvey Nichols and Joyce buyers.

    As a series of early spring holidays, although they are maintained as a whole

    De la Renta

    The fine and "chic" style was good at life, but the details and profile were refreshing.

    This is the season's work of Peter Copping, the new creative director.

    As the successor of Oscar de la Renta after the death of the top designer, the London styled designer has gained a foothold in the American fashion world. At least from the stability of her works, Copping will not let the old lady of de la Renta be disappointed.

    But between the two seasons that seem to be stable, it is not easy for Copping to base himself on his work.

    Although on the surface, Copping has the strength to take over:

    Be appointed by de la Renta as successor.

    Chief inspector

    Before, Copping has been working in the fashion industry of Paris for over 20 years.

    Including 12 years of Marc Jacobs dress design, and then Nina Ricci brand art director, all of which enabled Copping to have a knack for driving de la Renta's dress design.

    The early career of Copping and de la Renta was carried out in Europe, and two of them had been guided by excellent counterparts; de la Renta worked for Balenciaga and Lanvin before returning to New York to create personal brands in 1965, while Copping, born in the outskirts of Oxford, had worked with the company and the company before leaving office. Similar experiences gave the two people a lot of design styles.

    However, talent is not enough, but everything is not a bit of a success.

    In addition, the classic created by former designers is another fortress.

    Copping at the beginning of the term said to Vogue: "coming here, I feel very different, even more than in France."

    At the headquarters of the Oscar de lar Renta in Manhattan, the photos of the office of the creative director are hung from Sarah Jessica Parker, Kate Moss to Hillary Clinton, dressed in a tan evening dress. They are all cut out by the coexistence of New York, LAR and Latin.

    Therefore

    Copping

    The first season's work after joining de la Renta was born under the pressure of such heavy negation and conjecture.

    In this February fashion week in New York, we can see that the autumn and winter series exhibited by Oscar de la Renta basically follow the founder's style. Although there is no big surprise, it also avoids wearing glasses.

    Female anchor Barbara Walters evaluated the design of this season as "full of salute"; Style.com said that this season's design was a bit "too respectful", but "color choice is very ingenious"; at the 2015 Met Ball charity dinner, Wendy Deng and YAHOO CEO Marissa Mayer were modeled by Copping.

    Copping has gained more confidence from these feedbacks. He once said publicly: "from the media and fashion reaction, at least it shows that I have a lot in common with Oscar de la Renta in terms of design concept."


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