Home Textile Industry "Grand Banquet" Pformation Of Tongxiang Home Textiles Environmental Innovation Cluster
26 days in
Shanghai
National Convention and Exhibition Center, 2015 China International Home Textiles and accessories (Qiu Dong) Exposition (hereinafter referred to as China International Home Textile Exhibition) was officially launched.
This is a "feast" of the home textile industry as "China".
Spin
Tongxiang, an industrial base and "national textile model industrial cluster", attacked by more than 100 towns and other textile enterprises from the cannabis town and Chau Quan town. With the quality of products, new fancy patterns and environmental protection design concepts, Tongxiang was shown to the world.
Home textiles
The gold lettered signboard.
Strength "Tongxiang home textiles" shows innovative products of environmental protection
It is understood that there are 119 home textile enterprises participating in the fair in Tongxiang, including 79 exhibitors and 8306 square meters. There are 40 exhibitors in the standard booth and 1044 square meters.
Walking among the various booths, the strength of "Tongxiang home textiles" can not be underestimated.
Take the Tongxiang rite Textile Co., Ltd. from cannabis Town, this year's latest development of green negative ion technology skin has been hung in the most prominent place of the exhibition hall, attracting many customers' eyeballs.
"You see, the concentration of negative ions is close to the concentration of negative ions in the air, which is more environmentally friendly and healthy for the human body.
You can touch the skin with your hands. "
Zhang Weixing, the leather engineer of the company, is carrying a negative ion detector to a customer to introduce the sofa skin.
After comparing the other leather products, the customer is obviously more interested in this high-tech product, indicating that he will place an order in second days.
"This product is our latest research and development. At present, only one of us in Jiaxing can produce it, and the price will be about 10%~15% higher than that of ordinary leather. At present, the product is applying for patent."
Zhang Weixing said that the current economic situation is sluggish, and sales of conventional products are not as good as in previous years. Only by taking the road of pformation and upgrading, developing new products that meet customers' needs and increasing the added value of products can we achieve rapid development.
Therefore, R & D investment accounts for a relatively large proportion of company costs.
Tongxiang Pengfei Textile Co., which also comes from cannabis Town, gives everyone a sense of the moment.
In the booth, a pillow is arranged in a neat way. The design especially attracts young people's eyes. There are American blockbusters with European relief and tropical customs.
General manager Lu Jianjing is the designer of these products. He introduces that the pillows produced by the company are mainly exported to the whole world and customized according to the market demands of different countries.
After more than 10 years of small home textiles, Lu Jianjing is very experienced. In May, he designed the Christmas pattern. This season we will design the pattern of the flower and grass theme next spring. In the past two years, he has designed 1000 patterns.
Last year, Pengfei textile also used its own brand, "Braille".
Alibaba
Two online sales platforms have been opened up.
The "Tongxiang home textiles" of the clustered group is firmly pforming and upgrading.
What benefits can a home textile show bring to Tongxiang's home textile enterprises? Finalize a few large orders, make up for several high viscosity customers, or bring in millions of profits a year? In today's "Tongxiang home textile" industrial cluster is becoming more and more large-scale, these are not the main reasons for attracting them to seek greater development of space and market.
Tongxiang xinbolai Textile Co., Ltd. as the representative of the leading enterprises in this exhibition, is full of expectation for this exhibition.
General manager Zhang Zhonghua said: "now the home textile market is competitive and the situation is changeable. Only by grasping the first-hand information of the industry can we walk the front of the market. Every year, by participating in the China international home textile exhibition, we can preliminarily determine the next year's production ideas and prepare for the" tough battle "ahead of time, so that the enterprises will not take any detours and develop rapidly.
At the same time, standing at the height of the development of the whole industrial cluster, the China international home textile exhibition is a very important platform for displaying the strength. The future "Tongxiang home textile" will expand the visibility and influence of the cluster by participating in the exhibition.
At present, Tongxiang home textile is an important home textile industry gathering area in China. It produces more than 300 million meters of all kinds of decorative cloth annually, accounting for 10% of the total output of the country. The annual output of all kinds of silk floss is about 40000000, accounting for 10% of the total output of the country. The annual output of silk carpet is about about 400000, accounting for 50% of the total output of the country, and the export of silk is about 70% of the country's total.
Chen Dongwei, deputy director of Tongxiang economic and Information Bureau, said that the collective exhibition of Tongxiang textile enterprises is the march of industrial pformation and upgrading.
In the future, Tongxiang will strongly support the pformation and upgrading of enterprises, so that enterprises in the region will accelerate the pace of equipment renewal and machine replacement, and pform enterprises from labor-intensive to technology intensive.
At the same time, we should strive to build a number of leading enterprises with the leading role and develop a home textile production base with strong industrial competitiveness and regional brand influence, so that the name of "Tongxiang home textile" is more loud.
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