NBA Champion Thompson Arrives In The Spring To Help Anta Five Drive Control Technology New Appearance

In February of this year, Anta signed Clay Thompson to become a "priceless" team player.

So far, Anta has set up five super stars such as Thompson, Garnett, Rondo, Parsons and Scola.

The industry believes that signing Thompson is another accurate investment for Anta.

With the strengthening of Thompson's overall strength, especially after helping the Jinzhou warriors win the NBA2014-15 championship in June, Anta has also risen to a brand new height.

"Thompson, Garnett, Rondo and other NBA star resources will greatly enhance Anta's share in the Chinese basketball market and the reputation of Anta basketball brand, which is also an important support for Anta's basketball category to achieve the first basketball market in China."

Anta brand related responsible person said.

"Soup God" arrived, and fans close interaction to detonate the spring city.

According to introducing, this Thompson China acts for ten days, respectively to Beijing, Wuhan, Shenzhen, Guangzhou, Xiamen and Quanzhou to participate in Anta's brand activities, and interact with local fans fans.

In Beijing, Tang Shen not only visited CCTV's "big trousers", accepted the interview of CCTV and other media, but also tasted the roast duck in Beijing and felt the culture and charm of old Beijing. In Wuhan, Tang Shen went to the NBA country activities to be held, and led the whole activity to the highest peak. In Shenzhen and Guangzhou, Tang Shen and thousands of fans scored three points of the ball, and staged a three point battle. In Xiamen, Thompson visited the Anta Xiamen operation center, and staged a challenge with the fans of the island of "Tang Shen" who is the three point king, and will lead the movement to Gau.

It is understood that this is not the first time Thompson came to China. When he joined China in 2013, he was still a little fresh meat. He did not become the target of too many photographers and fans.

Today, Thompson has been incarnated as a member of the "water flower brothers". After being chop down the top 37 points in NBA history, he was selected as the NBA All-Star lineup and won the NBA championship trophy and many other honors and baptism, which pformed into the male gods in the hearts of many fans.

As domestic

Leading brands, Anta is committed to creating powerful professional equipment for every spokesperson.

Anta brand leader revealed that Anta's latest R & D five drive technology will be fully applied to the NBA spokesmen's boots to help players fight for the stadium.

At the event site, Thompson signed the five drive technology basketball shoes to the lucky fans, witnessed the Anta five drive control technology debut.

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According to the introduction, the five drive control technology applies bionic fingerprints to the whole sole, so as to increase the friction of the soles. The front and back sole regions of the soles are designed according to the concept of ergonomics regional compression, using different materials and hardness materials in different stress areas, balancing the sole force, making the clothes more comfortable; the sole simulating the multi link independent suspension system of the sports car, connecting the front and back palms, enhancing the stability and improving the speed.

Five drive control technology boots will meet the needs of the players, especially the speed control, speed control and stability protection, so as to help them better control the whole stadium.

Anta chief said, the next five drive control technology will also be applied to the soles of Anta's boots.

It is a witness of Anta for basketball fans.

Anta is committed to bringing the best technology and best product experience to the most popular sports fans so that everyone can have the top basketball equipment that matches NBA stars and enjoy the fun of basketball.

"I trust every product that Anta has built for me, because they always put our interests first.

I hope that the five drive control technology can help basketball fans improve their performance on the pitch.

Thompson said.

Together with NBA resources, Anta aims at the first basketball market in China.

In fact, Anta's NBA stars this year are particularly concentrated in China.

From July's "diamond" Luis Scola to the "All-Star guard" Rajon Rondo in early August, and now to the NBA champion Clay Thompson, Anta almost invited all its stars to China, bringing huge benefits to the vast numbers of Chinese fans. At the same time, it also virtually strengthened the connection between Anta and consumers through the influence of the stars.

The impression and memory in the minds of consumers, especially young consumers, is a great improvement for Anta brand.

Basketball is undoubtedly a huge market for any sporting goods brand.

As early as in 2004, Anta sponsored the CBA League, and the change brought by this sponsorship to Anta alone was a tremendous change.

In 2011, Anta's turnover was only 310 million yuan, but by 2011, this figure had risen to $8 billion 900 million.

In 2014, Anta formally joined hands with NBA to become an official partner of its Chinese market and to fully tap the Chinese basketball market.

Data show that Anta sold more than 3 million pairs last year.

The sales volume increased by nearly 40%, and the sales volume increased by nearly 30%, of which NBA accounted for 26%.

In 2015, Anta's basketball business grew more rapidly. In the second quarter of this year alone, the number of basketball categories increased by 115% compared with the same period last year.

In addition to NBA resources, Anta's "priceless" team also gathered many basketball superstars such as Thompson, Scola, Parsons, Garnett, Rondo and so on. At the same time, they launched the "national basketball shoes" endorsed by them, and the "strength and invaluable" strategy also allowed Anta to win a wide market for young people, so that all basketball fans could afford the same equipment.