Er Kang'S "Care For Body" Posters Sparked Controversy

It is said that peers are friends, and this trend seems to be getting stronger in recent years.

From the perspective of consumers, there are implicit criticisms, but they are all right concepts. Advertising words also contain their own brands, which are very professional in terms of communication.

Whether it is JDB and Wang Laoji, Shenzhou special car and Uber, or Taobao, Jingdong and Suning...

No matter what the initial intention of the poster is, it is a good publicity for netizens to sit in the seat.

The reason why the topic of "pinch rack" is fermented is also that the influence of new media is growing.

As for how to deal with it, we need to see the two sides themselves. Every big brand fight is actually a free advertisement for the whole world.

The effect is often a win-win situation, like the previous taxi software dripping and fast, Youku and potatoes are choking to the final marriage instead of a good case.

All walks of life are beginning to prevail and directly compete with rivals in advertising.

Recently, Wenzhou's famous shoe enterprise, the 20th anniversary celebration "care for body" poster, has been popular in the Internet. However, it has been pointed out by netizens that the content is "provocative", and many shoe companies are sitting in the shoe industry.

"Do you have the thickness of your steadfast dreams in 20 years? Do you care about the comfort of your body and mind? Do you have a friend's care?"

Recently, on the official micro-blog, Yi Kang released a group of brand 20th anniversary birthday poster, with "care" as the theme to publicize "thanksgiving for 20 years, always 20 years old".

The poster style is humorous, inspiring and inspiring.

In addition to applause, three posters were also familiar with it.

And the netizens who "watch the bustle" do not know what the secret is.

In the analysis of netizens, one foot is crowded on a foot that does not fit.

With a comfortable copy, it means AOKANG's main Bullock shoes in recent years, and a loudspeaker shouted the promotional message that "the owner is not selling at a big sale". It seems that netizens have been directly named the big East shoe industry that sells cheap selling slogans with simple and crude slogans. The last poster with kite and green dragonfly has also been felt by netizens.

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"Pun, hit the pain spot directly, and pick three, Yi Er Kang can play really!" the netizens who love to worry also have a message to express to want to look around the pinch rack, more people don't bother, directly use micro-blog @ the other three big brands.

"Advertising certainly hopes to arouse everyone's discussion and participation, but it is said that it is to insinuate other brands, that is, netizens have read through."

Pan Bihe, deputy director of marketing of Limited by Share Ltd, told reporters that the publicity activities of the 20th anniversary celebration mainly aim to convey to the consumer groups the initial intention of developing a leather shoes brand. They care about the comfort of the public and care about the pursuit of quality.

"We are open to the active idea of young consumer groups, and this group of posters is from our post-90s design team."

Pan Bihe said that previous publicity is more about describing the product itself, but now young people do not like Hawking ads. They prefer content to Tucao, so the poster has also pointed out some problems and phenomena that may exist in some industries. "This is also our reflection on ourselves, and at the same time encourage ourselves to do better."

In fact, since the end of last year, he has embarked on many new media publicity attempts, including filming micro films and working with many brands, and the response has always been good.

"Modern people accept fragmentation of information, preferring something to participate in, and we are also trying."

Pan Bihe said, but this will trigger this "battle of words", but it is unexpected.

In the face of the secrets of "good deeds" netizens, the Red Dragonfly Group official said that the Red Dragonfly brand also happened to coincide with 20th anniversary this year. It also did a lot of publicity activities, but did not pay attention to other brands' propaganda techniques. "Every family has different ideas. Netizens always like to overestimate and ridicule, which is also harmless."

At the same time, she said that it is normal for competitors to compete with each other, and they will not pay much attention to it.

AOKANG group and Dadong footwear industry officials said they were not aware of the incident, so they did not respond.

"This group of advertisements is very good, and the content design is also very creative."

A citizen who is also engaged in footwear business shows that perhaps he will choose this way of thinking if he advertises himself. If it is not for someone to analyze, it can not really see that there are metaphors of other businesses, and we have to admire the ability of some netizens to open their brains.