China'S Department Store: Joint Venture System Is Difficult And Difficult.

Anyway, China's department stores need to find new selves in a very long time.

Data show that in 2000, there were less than 25 chain stores in the top 100 retail enterprises, and in 2002, they all embarked on this road.

In the relatively developed western countries, department stores are self-management and self-employed business integrators. They adopt the "buying system" mode, as well as their own exclusive products, which earn profits from commodity sales.

In the fifth year of the lunar new year in 1999, when Ma Yun and his "Eighteen Lohan" plotting the commercial revolution, they were also planning to deal with the traditional Chinese department store industry invaded by foreign retail giants by means of asset reorganization and chain operation.

10 years later, in 2009, the number of Chinese online shoppers broke for the first time. With the Alibaba and Jingdong as the representatives, they gradually became strong new forces in the retail industry.

At the same time, the physical retail industry is heading in the opposite direction, and businesses are closing up at a time.

According to incomplete statistics of Lian Shang net, the number of key retail chains in 2012 2014 was 30, 35 and 201 respectively.

Among them, as the main retail department, the number of department stores is 7, 15 and 23 respectively.

Although the rise of e-commerce coincides with the downward trend of traditional retail industry, if the main reason for the decline of the entity store is only attributed to the impact of the electricity supplier, it is obvious that the gains and losses are biased. The proportion of online shopping accounts for the total retail sales of social consumer goods is 10.5%, up to the two quarter of 2015, and does not occupy the "big head".

"If we want to quantify the impact of electricity providers on the physical retail industry, about 10%."

Wang Wei, senior consultant of China shopping center industry information center, told orient weekly.

In the view of Wang Yongping, Secretary General of the China commercial real estate alliance, the responsibility of the department store to push the bad life to the electricity supplier is more like the self insurance of the professional manager, because most of the time, their fall is due to the competition.

For China's department stores, the monotonous, boring and "store side" form is only more and more unacceptable to the market.

"It is neither a property nor a commodity, which is a source of lack of competitiveness."

Wang Wei said.

In China, the department store mainly adopts the joint operation system, that is, the department stores rent the premises from the developers, then sublet them to the brand dealers to collect the rents, and draw a deduction from the sales volume to a certain proportion as the source of profits.

In 1995,

At the beginning of the modern commercial city, the proportion of self run and joint operation accounted for 50%.

In the subsequent development, self operated commodities gradually shrank, and the scale of the joint venture continued to expand until it became the main business mode.

The joint venture system has indeed brought enough glory to the Chinese department store industry.

Data statistics, in the retail industry has just opened to the outside world in 1992, the country's annual sales of more than 120 million yuan in the large department stores for 98, by 1997, this number rose to 1000.

This is not for sale.

The joint venture mode, such as operating risks and not occupying large amounts of capital and manpower, was once regarded as a treasure by department stores.

But in Wang Wei's view, this is not the real meaning.

。

"Shopping centers are rental venues for brands, and department stores can also enter shopping centers in the form of store stores, but Chinese department stores are more like" quasi shopping centers ".

No matter what it looks like, this pattern looked good at that time.

However, before and after 2000, as a result of the "siege" of new retail formats such as supermarkets, member stores and professional stores, department stores accounted for more than 80% of the total retail sales to 40% 50%.

At this time, China's department stores still do not want to change the pool mode, but magnify it by expanding the chain way.