The Crossover Cooperation Between UNIQLO And Disney

Earlier this month, we reported that UNIQLO will pform the five largest flagship store in Shanghai to the "Magic for All" project.

Wu Pinhui believes that the theme of "Magic for All" emphasizes the concept of "All", but the concept store only covers the city of Shanghai. So in September, after the opening of the 27 day, there will be a series of O2O activities, such as the customization of UT on the App side of the mobile phone.

Today's media salon, Wu Pinhui, chief marketing officer of Greater China, reveals that the concept store will be divided into 5 regions. The most interesting ones are probably 100 totally different Mickey statues. These exhibition figures will be displayed in the concept store for a month. CMO

As China's largest market for UNIQLO, Shanghai will be the first stop of the exhibition. Next, it will go to the United States, an exciting market.

In addition, there will be some interactive activities in the store. For example, a wall that can be shouted at you will jump out of a different image of Disney according to the decibel and gender of your cry. There will also be an interactive game that looks for Magic Point (similar to finding some set points to get a prize).

These interactive links are designed to enhance consumers' sense of participation.

In addition to the Mitch doll mentioned in the last article, although it looks different from the general Disney store (see below), the material used is the fabric such as UNIQLO's fleece and so on, and the handle will be relatively better. There are also some cooperative UT that have already been installed in the official E-commerce store, as well as men's and women's children's wear sweater, as well as umbrellas, household clothes, slippers and other household products.

Because I have so little affection for Disney, I can not evaluate you.

But given the amazing sales of these products in the US pop-up store (flash store), the first three days were completed.

The readers with Disney complex can expect more.

For the vast majority of relative

Interested consumers, this autumn's three designers' joint series should be long-awaited. Today's media salon also exhibits in kind.

It is better to prepare the sales date for the remarks and to queue up earlier.

The three joint series are concrete.

They are jointly sold in September 4th with the French supermodel Ines de la Fressance. In October, the 9 series was launched on sale with the former Hermes designer Christophe Lemaire (all single products and prices are clicked here). At the end of October and early November, the joint series with Carine Carine, the editor in chief of fashion bazaar, will be released.

In addition to the joint series with Lemaire, the other two series are sold only in three flagship stores in the country (two Shanghai and one Guangzhou).