The Textile Industry Has Grown Up Against The Trend Of Electricity Supplier.

As China's exports continue to decline, as exporters

It is hard for the industry to be independent.

Textile products in the first quarter of three quarter

Exports did not continue to decline in the two quarter, the trend of narrowing every month, the two digit decline again.

But in 2015, China International Home Textiles and accessories, autumn and Winter Fair, was recently held.

"The exhibition", the scene of the hot and signed orders have shown its momentum of growth.

According to Yang Zhaohua, President of the China Household Textile Industry Association, from 1 to May this year, the statistics of the 1840 household spinning enterprises of the National Bureau of statistics have realized the main business income of 100 billion 280 million yuan, an increase of 2.3% over the same period, and the growth rate dropped sharply, but still maintained a certain amount of growth.

However, the export of home textile industry decreased by 1.2% from 1 to May this year, which has not been seen in recent years.

However, the macroeconomic downturn and slowdown do not seem to block the pace of development of home textile enterprises.

Representatives of exhibitors said that the annual home textile exhibition is a very important information platform, which will lay the foundation for the second half of the year through communication and communication with people from various locale.

The more difficult the industry is, the more positive it is for enterprises to pform and develop new markets.

According to the home textile exhibition, the number of Chinese exhibitors has increased by 129 this year, and the exhibition area has increased by 26 thousand square meters. The main reason is that since last year, most curtain fabric enterprises have implemented multi brand operation. Formerly, a brand is divided into high and low grade products, and now it is divided into several brands to serve different consumer groups. This is a change.

In addition, the number of enterprises that combine internal and external sales has increased, and enterprises that used to sell abroad have begun to do domestic sales, and the demand for enterprises to expand their markets has improved.

For example, five of the enterprises who exported 100% years ago were converted to domestic sales three years ago, and this year began developing small shops to sell new products.

This requires not only the ability of product marketing, but also the ability of resource integration. This change is very big.

There are also enterprises that launched "one plus one" soft package this year.

The enterprise started making curtains and later made wall cloth. "One plus one" is curtain and wall cloth, and plans to open to 100 stores this year.

From this we can see that enterprises now pay more attention to products and pay more attention to the innovation of business models.

If there is a supplier who provides fabric for the bed brand enterprise, now it has started to make bed brand. At present, its terminal outlets have reached more than 50, and online sales reached 30 million yuan last year.

There are many similar home textile enterprises. These enterprises can not only continue to do well in production enterprises, but are also changing to production service enterprises.

Compared to the clothing industry, the home textile industry is more standardized.

Therefore, e-commerce has been developing rapidly in home textile industry in recent years.

Last year, the home textile industry electricity supplier turnover reached 82 billion 900 million yuan, an increase of 47% over the same period, this year is estimated to reach 110 billion yuan.

Some well-known brands such as Luo Lai, fuanna (002327, consulting), mercury and Bo Yang have all set up flagship stores online.

It can be said that at present, the pace of online sales of home textile products is faster and faster, and the development of e-commerce has become a trend.

However, the emergence of e-commerce is not opposed to traditional channels, and the convergence of the two will speed up the structural adjustment of the industry.

This is also a big step in the pformation and development of the industry.

In addition to the above points, enterprises are paying more and more attention to deep plough technology innovation.

Smart home is the future development direction of the industry. Home textile products are part of the smart home. In the "13th Five-Year plan" of the home textile industry, the development plan of home textile intellectualization is put forward.

The future industry should guide home textile enterprises to develop intellectualized and incorporate home textile products into the health industry.

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For example, with the development of science and technology, home textile sensors will become washable, softer and more comfortable. Bedding, pillows and towels will automatically change colors to remind users to wash when the bacteria exceed the standard. Curtains can automatically adjust the amount of light according to the intensity of the light, and fog and haze curtain will be automatically pulled up when there is fog and haze.

Home textile products are closely related to people's health. Therefore, the era of smart home belonging to home textile enterprises will soon come.

From the above information, we can see that although the domestic textile industry is affected by the overall macroeconomic downturn and external demand, the operation is slowing down. Some enterprises even have difficulties in production and operation.

However, during the more difficult period, we saw the positive situation of product structure and market structure adjustment.

However, in the context of the depressed environment, the textile industry is still struggling.

The biggest challenge now comes from the change of consumption demand. In a difficult economic environment, consumers will no longer blindly consume. Without good products and reasonable prices, consumers will not pay.

In addition, some enterprises reflect that the most prominent problem now comes from raw materials, that is, the lack of cotton quotas, and no high-quality cotton can produce high-quality products.

Therefore, Chinese enterprises are not unable to make high-end products, but the constraints of raw materials often make enterprises "smart women can not make bricks without straw".

Therefore, enterprises urgently hope that the state will liberalize cotton quotas and find better suppliers on cotton raw materials.

Last year, the price of cotton yarn per ton in China was 6000 yuan higher than that in India cotton, and the wages of workers were 3 times higher.

On the other hand, under the guidance of the whole economic environment and policies, the reduction of cotton imports in China in 2015 is a foregone conclusion. The port bonded cotton business has been in the doldrums in recent years for various reasons.

Under such pressure, business operation is more difficult.

Faced with this situation, it is urgent for the relevant government departments and trade associations to help enterprises find market, find a way out and tide over difficulties.

In fact, in view of the textile industry, the state has issued a series of supportive policies, such as cotton planting subsidy, import quota, export tax rebate, and national cotton reserve for cotton textile enterprises.

However, there are calls from enterprises to create a fair, just and open business environment.

For example, some enterprises have high taxes, and many electricity providers do not pay taxes at all.

Despite the fact that over the past few years, China has abolished thousands of fees and charges, but there are still a lot of random charges.

Compared with a series of supportive policies, enterprises prefer to have a pparent and fair market environment in difficult times, so that they can better cultivate their internal strength.