YOUNGOR Test Water O2O Profit 8 Billion 710 Million Transformation Self Rescue Into The Only Way Out For Enterprises

Regardless of profit and loss, transformation has become domestic. Men's wear brand The only way to save oneself. Yesterday, YOUNGOR released the first half of the financial report shows that the company achieved operating income of 8 billion 710 million yuan, an increase of 14.9% over the same period, net profit of 2 billion 900 million yuan, an increase of 58.71% over the same period last year. Relying on 3078 stores under the line, YOUNGOR said that during the reporting period, " O2O marketing The platform construction promotes the transformation of traditional store functions from sales to comprehensive experience, and creates service value-added centers, customer experience centers and fashion culture centers.

For the garment industry that tends to homogenization competition, the tactical characteristics of "price to volume" are constantly emerging. According to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 3.7% over the same period last year, and the growth rate increased by 2.5 percentage points over the same period last year. The retail sales volume increased by 7.2% compared with the same period last year, and the growth rate increased by 9 percentage points over the same period last year.

To break the price war competition, differentiated operation, YOUNGOR water test O2O marketing platform, and put forward the "4 1000" strategic development plan, that is, in the next five years, the development of 10 million annual consumption of more than 1000 yuan active members, 1000 annual sales of more than 10 million yuan marketing platform. According to statistics, the total number of YOUNGOR brand members has reached 1 million 743 thousand and 500, an increase of 400 thousand over the beginning of the year.

Multi brand strategy has become numerous Garment industry The consensus is that YOUNGOR is no exception. According to the results of the report, YOUNGOR's Hart Schaffner Marx, GY, HANP, MAYOR four new brands combined to achieve operating income of 210 million yuan, sales accounted for 9.33%, an average increase of 38.34%, the total sales gross profit of 130 million yuan, an increase of 43.27% over the same period. At present, the main brand YOUNGOR clothing achieves operating income of 2 billion 270 million yuan, an increase of 4.52% over the same period last year.

At present, the development of O2O, Transformation of electricity supplier Diversified development strategies become the inevitable trend of men's clothing brand. For example, in the first half of the year, the net profit has increased by 127.83% and 12.08% respectively, but the transformation of private custom business has become the development direction of both sides. In the past three years, the seven wolves, whose performance has been declining, settled in the micro Meng shop and tried to expand the mobile terminal consumer market. Shan Shan and Bosideng accelerate internationalization strategy. Domestic men's wear brands have embarked on the road of change.