The Weakening Of Export Led To A Decline In The Growth Of Clothing Consumption In The Future.

Export weakness, growth of clothing consumption in the future or less than 08 years ago

According to relevant data, in the first half of this year, the retail prices of clothing in major retail enterprises in the country decreased significantly compared with the same period last year, with the largest drop in April, down 12.3% from the same period last year.

The average price of the brand is down by 20%~30%.

There is a view that clothing brand price reduction and the past two years, the rapid expansion of the trend of brand expansion and e-commerce channels continue to infiltrate into the entity.

Under the new consumption trend, CHANEL, GUCCI and so on have released 50 percent off promotion "big move".

Behind these appearances is the general trend of consumption returning to reason.

In this regard, Wang Qianjin, director of the Information Department of Shanghai international cotton trading center, said that the trend of polarization of clothing consumption is obvious.

And pan brand as the representative, with a larger consumer group of public parity.

Rise rapidly.

It has a strong impact on traditional garment enterprises.

Wang Qianjin told reporters that exports and domestic sales are not optimistic.

1-7 months of this year

Exports have seen negative growth, and exports are facing growth ceiling.

At present, China's textile exports account for about 36% of the world's share. Under the influence of the continued weakening of the external demand market, the rapid increase in production costs, and the obvious impact of Southeast Asian exports on our country, it is very difficult for further growth in the future.

Domestic sales mainly depend on China's economy. Wang pointed out to reporters that the recent major macroeconomic data are very bad.

The growth of terminal consumption in the future will be far lower than before 2008.

From the total consumption of terminal, the future consumption will not shrink, but the incremental space will be significantly reduced.