2015 Shanghai International Professional Wear OUE Exhibition

Recently, high-end

Customization has attracted more and more attention from the market, benefiting from the impact of the "homegrown" event, and the upgrading of domestic menswear supply chain and logistics level, the advanced custom market is considered to have a "blowout" cycle.

Advanced customization - the winning point of future men's clothing

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Chen Qixiang, Executive Deputy Secretary General of the chamber of Commerce, told you, "the future of Chinese men's wear market is in advanced customization.

Advanced customization does not mean high cost and high price.

At this stage, the domestic advanced customization business is characterized by upgrading industrialization and changing the consumption mode to gain market space.

Chen Qixiang said, "the new mode of consumption will be booking and consultative consumption.

China's men's wear market is showing fashion and personalized consumption characteristics, and the advanced customization business will change the market of men's clothing market in China.

This market has great potential. Many companies have tested water in this field before and achieved good results.

China's men's clothing development pformation pain

The brand development of Chinese men's wear has gone through several stages: OEM production stage, manufacturer brand stage, commercial brand stage and retailer brand stage.

"Brand = celebrity endorsement + CCTV advertising + channel expansion" was once the brand marketing mode of "China's men's wear enterprises" which has been trying hard and running all over the world. The benefits brought by this model need not be said much, but it also makes many men's wear brand enterprises remain unshinding.

In the current economic development of the new normal background, China's garment industry is facing a critical period of pformation and upgrading, pformation and upgrading is the only way.

From a painful experience, the current men's clothing enterprises generally lack a comprehensive trade-off between speed and efficiency in the process of building marketing channels.

The rapid construction of the channel leads to the tight chain of the capital chain, and the profitability of the single store has yet to be improved.

With the active era of capital, the value of circulation continuously highlights the channel energy, the positioning and promotion of new brands, and the search and establishment of appropriate channels have become the top priority of the new round of brand development.

According to He Guanbin, founder and CEO of Evo global customization Co., Ltd., there are three very important problems that prevent consumers from choosing customization. The first personalized product price is very expensive, so consumers dare not choose it.

Second consumers will find it very troublesome to customize something.

Third custom things are waiting for a long time.

If these three problems are not solved, the customized industry will not be developed in a large-scale way.

Internet + industry 4 era, intelligent technology subverts traditional men's clothing industry

In the future, personalization with high cost performance is a trend.

At present

Times and "

Against this background, many excellent clothing enterprises have begun to try and mature in the field of advanced customization.

The Bosten menswear exhibited at 2015oue summer professional wear exhibition put forward the value proposition of "quality and quality", aiming to meet the increasingly rational consumption trend with cost-effective strategy.

Since last year, the SAP system has been used to open up and down the river, reduce the number of suppliers, place orders, and place orders according to the sales situation of the terminal, so as to shorten the order period.

Flat and meticulous management is adopted in the enterprise, and it will take the lead in the application of the quick fill up system in the direct store. After the operation is mature, it will be extended to more joining agent terminals.

On the fabric version, based on the European version, using the Italy production technology and the easterners' body characteristics, we have designed a version of the waist, slender, round, cross age, multi specification, suitable for people of different geographical shapes.

In addition, Bosteng men's clothing will also be launched online through APP, to guide consumers to buy offline, to pay online, to open up offline and mobile clients, and to recruit and manage members through WeChat platform to open mobile terminals and stores.

2015oue summer clothing exhibition on the same time, the Shaoxing huatin costumes will perfect the combination of Internet technology and digital 3D printing mode in industrial production. In order to adapt to the fast-paced lifestyle of modern people, we adopt customizing methods such as door-to-door service, network personality sampling, online ordering, network fitting, etc., to conquer the most discerning customers with the most personalized design and exquisite workmanship from the finest fabrics in Italy.

Intelligent system allows customers to participate in the whole process of volume and selection design. The designer sends the volume data and design plan to the technical center panel database, and then automatically cuts. Each customer has unique chips to conduct intelligent production, quality inspection, intelligent storage, and then send customers through logistics. Customers can query the location of clothing at any time through APP.

Other high quality enterprises such as Jiangxi Kang Yi garments, which are exhibited in the same period, have been improving in the channels, and their products are combined with domestic sales, export sales and processing.

Combined with the "Internet +" electricity supplier mode, we have developed several online sales channels such as Alibaba, Tmall flagship store, vip.com and so on.

Qingdao love Nuo dress culture and Art Co., Ltd. focuses on business fashion customization. By adhering to the design of the soul clothes, it breaks the traditional pattern of professional wear design, edition mode, fabric combination application mode, and combines the corporate culture with fashion design, tooling and art, quintessence and time perfectly.

Changchun Saint Wei Yate Garment Group Co., Ltd. has introduced high-tech technology and pioneered the establishment of a CAD computer aided design system to integrate design, print, layout and layout.

To realize the scientization of technology and humanization of design.

The company also took the lead in implementing the ERP enterprise management LAN, and realized the automation of resource management based on data flow and information flow through the internal clothing management information system.

By introducing the most advanced suit production equipment in Japan, Spain and Germany, the three hundred and ninety production processes are refined to every production link.

In the eyes of ordinary consumers, "customization" may be a high-end and extravagant topic. In the industry, Pullan Neo first proposed the idea of "mass customization" and "high quality parity". It advocated that more people could enjoy high-quality, customized products with high quality and personalized value.

The most important thing about the Internet is subversion.

Personalized intelligent production line system, advanced customization digital system, CRM customer precise maintenance system, all kinds of styles and fabrics advanced customization.

In the era of industrial 4, the flexible production line mode brought by intelligent manufacturing provides a powerful guarantee for products and consumers.

From April 19, 2016 to 21, the fourth Shanghai international professional wear Expo will be held again at the Shanghai World Expo exhibition hall.

At the appointed time, the advanced customization enterprises will continue to make their debut at the exhibition. The traditional batch production mode will turn to the garment customization service with higher profits. What new performance will the new fashion industry have in e-commerce, customization, intelligent manufacturing and so on? Let's hope for it together.