The Electricity Supplier Changed From "Internet +" To Jinjiang, And The Manufacturing Industry Of Shoes Enterprises Is Getting Better.

XTEP joined the logistics giant, Shun Feng, to carry out strategic cooperation of multi location, multi warehouse distribution and store purchase. Heng An and WeChat joined hands to explore the store experience + mobile payment + convenience store pick up and delivery.

(online to offline) new mode...

With the help of the electricity supplier, Jinjiang made an unusual path from the initial low price inventory to the differentiated products, and now expanding the business boundaries.

Change from "Internet +"

In the first half of this year, the electricity supplier of Heng An group had reached 300 million yuan, which was close to last year. The sales volume of the seven wolf half line was over 400 million yuan, and the online sales volume has exceeded 10% of the whole sales system.

A few years ago, things were quite different.

"In the early 2009, when it was first involved in the electricity supplier, it was only sold by Taobao shop and sold for millions of yuan a year. It is hard to arouse high-level concern."

Heng an electricity supplier operation branch general manager Yang Bin said frankly.

Chen Zhiyong, director of the seven wolf Information Center, said that early inventory is the main task of the electricity supplier.

This situation lasted until 2012.

After several years of online crawling, Heng An has accumulated a large number of online users.

"We feed the information to the production department and design the products that the network is dedicated to."

Yang Bin said.

If Heng Heng is dancing on other people's stage, it is a flexible response to the Internet ecosystem. It is another praiseworthy strain to set up a sound business channel for the seven wolves.

When the electricity supplier was first involved, the seven wolves had uneven distribution outlets on the Internet, and most of them sold the platform for offline dealers, which brought resistance to the network integration of the seven wolves.

In order to promote the growth of flagship stores, the seven wolves once adopted a policy of suppression, but the effect was not good.

To avoid losing both sides, the seven wolves adjust strategy: to cooperate with the larger online stores, with official authorization, regulate the rules of dealer management, and train "regular army".

At the same time, the strategy of online and offline price consistency and resource unified scheduling is implemented to ensure that products and promotional information can be released online; the distribution of online distributors can be downloaded from the line.

Today, a spire has flagship stores, distributors in the middle, and the Pyramid electricity supplier channel system with the lowest stores.

Subversion, reshape the entire supply chain

Egypt's long staple cotton Giza45, the United Kingdom's high sewing thread, German steed lining, European top fabric T.Mason......

Last September, seven wolf two Wolf Totem extreme.

Jingdong and suning.com are out of stock several times.

Zhao Naichao, the manager of the seven wolves vertical platform and proud net, attributed the success to 100% of the Internet DNA.

"In the past, traditional enterprises always made good products and then pushed them to the market. Before the shirts were released, they were tested for different users and modified according to feedback."

To achieve rapid response, we must subvert the existing supply chain.

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Since the second half of 2014, the seven wolves have changed the way of placing orders to factories in the past through the order of the electricity supplier. The upstream raw material suppliers, the commissioned manufacturers and the electricity supplier departments will form an interest alliance. The three party will work together from the raw materials preparation, capital, product development and promotion, and ultimately achieve the benefit sharing.

"For example, the sales volume of a previous product is not good online, but because the manufacturer ordered the goods and prepared the raw materials, it still produces the same products.

Now, we can all work hard to provide the best products.

Chen Zhiyong said.

For traditional enterprises, especially large enterprises, it is not easy to move to the supply chain.

After all, the process under the line has been solidified. If we want to change, we must take the inherent mechanism to operate.

Yang Bin said frankly.

Recently, Heng An and the world's top enterprise management software solutions provider SAP signed a cooperation agreement on supply chain information construction, and invited IBM to do supply chain consulting projects.

"The existing system can not be managed to the end of sales, the chain is not open, O2O is passive water.

Only by building a perfect supply chain information system can we realize the elastic production of industry 4.

Yang Bin said.

Breakthroughs, from O2O to fun crossover

Since the beginning of this year,

The increasingly successful Jinjiang enterprises are seeking breakthroughs in the business mode. The popular O2O is the important starting point.

In Xiamen, more than 100 stores are located at the convenience store of Heng Fu. They used to sell only small packages and high value added products in the convenience stores. Instead, they set up virtual shelves on convenience stores, and Heng Heng installed shelves of goods that were not sold here. Consumers can buy them through WeChat's payment, and they can pick up goods from stores or deliver goods from convenience stores to door-to-door every other day.

"Consumers have more choices, convenience stores can increase customer viscosity, and we can better master end user data, which is beneficial to the three parties."

In the future, this mode may be extended to all offline stores in Heng An.

Xiao Lihua, general manager of XTEP group's e-commerce center, may be able to help in the upcoming "double 11 battlefields". They will try to buy online and pick up local stores.

XTEP and SF will launch warehousing, logistics and other businesses nationwide. XTEP's online direct orders will be fully delivered by SF.

SF launched last year's sub warehouse stock service can be predicted according to the sales of the business, scientific allocation of goods to a number of warehouses, to achieve the nearest distribution.

XTEP also works with domestic Internet technology leaders 360 companies to jointly develop smart wearable products.

By the end of this year, children's "positioning shoes" will be unveiled on the Internet.

360 Chen Jie, senior vice president, said that the two sides will do more exploration for children's safety in wearable smart products, and will carry out comprehensive resource integration in the field of big data marketing.

People in charge of the business department of the Provincial Department of Commerce said that the combination of traditional industries and Internet, logistics and other industries in the field of innovation may become a new trend.