The Principle Of Merchandising Is Helpful For You.

Stores, like battlefields, will encounter various problems in the process of selling stores.

There are some basic principles for the sale of merchandise, including six aspects: profit maximization, location priority, attractive attraction, convenient customer, clear price identification, and stable display.

(1) businesses should get help from manufacturers in displaying the profits of goods sold in stores.

(2) the display of goods must help to increase the sales volume of stores.

(3) adopt the principle of FIFO to reduce the possibility of return.

(4) pay attention to recording specific display modes and exhibits that can increase sales volume, and strive for the display location that helps sales.

2. position priority principle

It is necessary to arrange the display of merchandise in the best place in the store, so as to achieve the best effect for the display of various goods.

Then, what is the best display location? Generally speaking, in the traditional stores, there is a good display location behind the counter, such as the high shelf location, the checkout counter and the counter.

In the exclusive store, it is an ideal display location with high shelves, customers' access centers, and the central location of the shelves.

In promoting sales activities, we must strive to make full use of the following locations, such as the center of the walkway, the upper ends of the shelves, the corners of the wall shelves, the checkout counter, etc.

3. shaping the principle of pcendental attraction

The shaping of extraordinary attractiveness needs to take into account all aspects. First, we must correctly label the price tag and put the existing commodities together in a concentrated manner to highlight the momentum.

Then cooperate with space display, make full use of advertising products to attract customers' attention.

Next, in Chen Li, the key sales items are clearly separated from other brands, and the whole batch of irregular display methods can be used to save display time and produce special discount.

Finally, after completing the display work, we deliberately removed several items to facilitate customers to pick up the goods, and secondly, the signs of good sales.

4. convenient customer purchase principle

When making products, we should follow the principle of making convenience to customers and maximizing customer service, so that customers can take the goods as easily as possible.

Specifically, it includes the following aspects:

(1) goods should be displayed at the customer's convenience.

(2) strive for a better display position so that consumers can get goods from different locations and locations.

(3) ensure that more than 80% of the goods on the shelf are available for consumers to purchase.

5. clear principle of price identification

In our shopping process, we often encounter such a situation: when we see clothes or other commodities that we like, we often have to ask the price of the products, because we can not find the price tag of this commodity, which is what we often encounter.

Therefore, to avoid such a situation, we must do the following:

(1) the price should be clearly identified.

(2) price labels must be placed in an eye-catching position, and the size of the figures should be appropriate, because the size of the figures will also affect the attractiveness of consumers to a certain extent.

(3) it is more attractive to directly write out the number of special offers than to tell consumers the number of discounts.

Many businesses have already done this.

They often use very striking fonts and large signs in a prominent position, so that customers can see at a glance, increasing their desire to buy.

6. principle of ensuring commodity stability

Merchandising is to help sell, not to perform stunt.

When doing "stacking display", we should not only consider the height of attraction, but also consider the stability of goods stacking to ensure safety.