30, How Should We Arrange The Decoration Lighting For Ping Xiao Clothing Store?

Lighting plays a key role in clothing shops, and the same clothes are completely different from lighting and lighting. The decoration and lighting design of clothing store should be consistent with the overall image of the store. The lighting of large shops is exquisite, and small and medium-sized clothing stores should be concise and bright as the standard of lighting design. Besides, there are many factors to be considered in lighting design of clothing stores.

A variety of clothing exhibition areas can be used. Art design To show the models worn in the shop. clothing The perfect side. Brighter lights can easily display visibility of display items. For example, models dressed in evening gowns at the dining table suggest using high color sodium or halogen lamps, while metal halide lamps are more suitable for lighting beach costumes. For cheaper stores, an energy-saving tube light can provide additional light in the display area.

In addition, the lights at the door must be bright at night to attract the eyes of passing customers. lighting It can also make clothes more attractive, but different lights will have different effects.

In particular, the location of a single garment displayed by a model must be set up with a spotlight. The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes). The combination of cold and warm is the most suitable clothing store. If it is all cold light (which is usually seen in white light), although the shop is bright, but the feeling is pale and not warm enough, the clothes will not look soft enough. Plus the warm light (usually seen in the yellow light of the spotlight) can neutralize the white feeling, and the clothes that are irradiated are more moving.

In addition to choosing different lights for seasonal costumes, the layout is also very particular. Different lighting levels should be provided at different locations in the business hall, such as the depth of illumination should be higher than the hall.

The hanger display area helps customers easily find their favorite clothing styles, and tries to wear and feel the texture of clothes. When decorating, we should pay attention to that the lighting in this area should be concentrated on products, and natural colors should be used to match the colors of garments. Lighting must have good color rendering. It is more effective to use embedded or suspended tube fluorescent lamps in the vicinity of the hanger.

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Stores, such as battlefields, will encounter various problems in the process of selling stores. In terms of merchandising, stores need to do the following:

Before selling every day, the selling personnel have to carry out a routine work, that is, the display and display of goods. This is what we must do every day. If we want to do these jobs well, we can not do without certain plans and preparations. Specifically, it includes the following two aspects:

(1) according to the purpose and requirements of the display and the characteristics of the merchandise, we should design the display location and overall layout of the merchandise, and make specific plans for the required items, tools and expenses.

(2) make preparations for all related items, tools and expenses in the plan.

Only if we have good "friend relations" can we win the support of customers and strive to create good display results. Making friends with customers, using the benefits of display to persuade customers to receive display, strive to arouse customers' interest and attention, respect the objection of customers, consider problems from the perspective of customers, and patiently strive for customers.

Products sold must be distinctive. The so-called commodity characteristics first reflect the target market of stores. Secondly, compared with other commodities with the same target market, they should have their own personality. The change of consumption habits and concepts is a trend that can not be resisted by personal strength. The commodities of the stores must first conform to the trend, but not blindly follow the trend. Many stores see what good sales are on. What looks like a great variety of products is actually a hodgepodge, messy and vulgar, which makes customers feel bored. In fact, in the terminal market, any store can not be the only leader, nor can it be a leader in all kinds of merchandise sales. It can only take the lead in certain target markets and products, and sell products within a certain range. If the display merchandise can embody this, it can make it shine brilliance among customers, including customers in non target market. The choice of retail products should be differentiated from the leading products and the accompanying products. Sometimes the sale of the leading products or foil products may not necessarily be good, but it may promote the sale of another large category of products. A few unique products may not be bought by others, but they give people new ideas, arouse people's interest, and enhance people's trust and satisfaction towards the store. This is the systematic effect of the atmosphere formed by displaying the merchandise itself. At the same time, we should pay attention to the display and display of goods should be sold in the store.

In order to make effective use of all available space, consider whether there are any other ways to use your display aids to make the display more prominent. At the same time, we should find out what competitors are doing and take corresponding measures. Then use related equipment to strengthen the existing display and make it stand out. Finally, determine whether the display is consistent with product positioning.