How Much Do You Know About Basic Requirements For Merchandising?

In order to make effective use of all available space, consider whether there are any other ways to use your display aids to make the display more prominent.

At the same time, we should find out what competitors are doing and take corresponding measures.

Then use related equipment to strengthen the existing display and make it stand out.

Finally, determine whether the display is consistent with product positioning.

Before selling every day, the selling personnel have to carry out a routine work, that is, the display and display of goods.

This is what we must do every day.

If we want to do these jobs well, we can not do without certain plans and preparations.

Specifically, it includes the following two aspects:

(1) according to the purpose and requirements of the display and the characteristics of the merchandise, we should design the display location and overall layout of the merchandise, and make specific plans for the required items, tools and expenses.

(2) make preparations for all related items, tools and expenses in the plan.

Only if we have good "friend relations" can we win the support of customers and strive to create good display results.

Making friends with customers, using the benefits of display to persuade customers to receive display, trying to arouse customers' interest and attention, respecting the objection of customers, considering problems from the perspective of customers, and patiently striving for them.

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Products sold must be distinctive.

So-called

First, reflect the target market of stores.

Secondly, compared with other commodities with the same target market, they should have their own personality.

The change of consumption habits and concepts is a trend that can not be resisted by personal strength. The commodities of the stores must first conform to the trend, but not blindly follow the trend.

In fact,

No store can be the only leader in the market, nor can it be a leader in all kinds of merchandise sales. It can only take the lead in certain target markets and products and sell products within a certain range.

If the display merchandise can embody this, it can make it shine brilliance among customers, including customers in non target market.

The choice of retail products should be differentiated from the leading products and the accompanying products. Sometimes the sale of the leading products or foil products may not necessarily be good, but it may promote the sale of another large category of products.

A few unique products may not be bought by others, but they give people new ideas, arouse people's interest, and enhance people's trust and satisfaction towards the store. This is the systematic effect of the atmosphere formed by displaying the merchandise itself.

At the same time, we should pay attention to the display and display of goods should be sold in the store.