How Can Underwear Brand Join In Seeking New Breakthroughs?
Franchisees should be patient. Don't lose heart because they have no money in the first month of business. They need to analyze the reasons, solve problems, no one enters the store, or enter a shop with low turnover rate. There are also many factors such as products, salesmen, display, store location and so on. The problems that they can't solve can be resolved through consultation with suppliers.
In the process of operation, do not rely too much on suppliers, because suppliers will not be around you every day. There are many franchisees to serve under the supplier. Every shop has different problems every day, and all of them need to be resolved in a timely manner. Franchisees should be good at observing, analyzing and solving problems. Business opportunities will always appear around you, depending on whether you can find them and whether they can grasp them.
The novice enters the industry to read more books about underwear knowledge, and to learn more about the marketing skills of products, how to induce customers to buy books and so on, and to have a belief in success. Even in the face of great difficulties, we should continue to go on and do everything in our heart. Success is only a matter of time.
2 when choosing brands, shop around. customer The consumption power determines that if the consumption power is too low, and the retail price of the brand is too high, or the consumption power is too high, the retail price of the product is too low, all these are the reasons for the failure.
If the storefront is bigger, you can choose a brand combination store and a product combination store, which can reduce the risk of loss. A guest can buy underwear, silk stockings, underwear and so on when he buys pajamas. Joint consumption It can raise the turnover of single business, and different brands have different advantages. If the store is small, make one or two distinctive brand underwear stores, and also add some products, but do not affect the overall image of the store.
Please go to a good salesperson, further success, first of all, the salesperson must be able to bear hardships and stand hard work, health and vitality, clear words, clean and efficient service attitude, consumers believe that you will believe that you sell products, good words, a good salesman garbage can be sold.
If permitted, the boss had better take part in all kinds of training of the supplier directly and attend the operation of the store, because the salesperson is unstable, if the old one. Sales Clerk Resignation, new salesmen do not understand, suppliers can not always give you training, so that the sales of the shop is very unfavorable, if the boss has participated in training can directly train new salesmen, and the boss often in the shop in time to find problems in the shop.
Products should be popularized, because there are more popular consumers, but there are many special products, because there are fewer people with special needs.
If you want to ensure that the store's turnover, the normal product inventory must be, many underwear shop owners do not want to stock too much, think that inventory will bring the backlog of funds.
Products must be handled in a timely manner when they are approaching season.
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