Lululemon: Vanishing Fashion Brand

They used to be giants, but they were defeated by small ones. They were once flashy and half laughing, but they were all flying away.

24/7Wall St, the US financial website, predicted the 10 brands that will disappear in 2015, covering a wide range of industries, including technology, media and department stores.

An unsuccessful product will become a target in a matter of hours.

If you have a good product, people will soon know it.

During most of twentieth Century, the consumer market was stable.

Today, they are noisy.

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Such a brand can be consoled: as long as we produce products that satisfy users, those dishonoured will soon become the past.

Consumer

The way of speaking is out of date.

In a recent report by Ernst & Young, only 25 of the respondents surveyed said their shopping behavior was influenced by brand loyalty.

For old brand names, or traditional big names, this is a nightmare.

You will never be able to enjoy your past performance. In the past twenty years, the proportion of car buyers with strong brand loyalty has been decreasing rapidly - the profits earned by famous brands are shrinking.

If your product is better than normal, you can still label it.

But if your product is much the same as yours, your pricing should be similar to those of your competitors.

For consumers, this is no better: because highly competitive products improve their performance price ratio, they have more and better choices.

And they are not the only beneficiaries: new brands will find it easier to compete with the old giants.

Lululemon athletica, Inc. was founded in 1998 and is headquartered in Vancouver, Canada.

Lululemon athletica is used as a brand to produce and sell a series of yoga and outdoor fitness sportswear, as well as school bags, socks, underwear, kettle and hairpin and other derivative products.

In 2013, after the recall of the pparent yoga pants, it began to recover strongly. In early 2015, it fell into a new recall door. The Consumer Product Safety Commission of the US Consumer Product Safety Commission has received a number of consumer complaints reports. The stretch cord of the neck cap of women's clothing is injured to the face or eyes.

The company recalled 380 thousand women's caps and ropes.

In the recall statement, the group said: "we are committed to providing the right products for the customers, and we are sorry for the inconvenience."

LULU promises to send a new non elastic cord and send instructions to users free of charge. Users can also take the products to the brand store and let the clerk change the rope.

Opponents Gap and Macy's have seized this opportunity to increase the number of commodities to grab the market.

Analysts worry that cheap Lululemon products will be hit by cheap homogeneous goods.

Now, the company, which started in the production of women's Yoga suits, has launched a pair of sports pants for men's "special parts", which has successfully put some men in Lululemon sports clothes.

The sports pants, called "ABC", are called "Anti-ball crushing". Although the euphemisms are used in naming, on the official website of Lululemon, the company still bluntly claims: breathe to you and your testicular space.