Zeng Hua Hua Talked About The Survival Of Internet Women'S Shoes Brands

At the summit of entrepreneurship and innovation - the pformation of traditional business and e-commerce industry, the founder of Duo women's shoes Zeng Hua Hua made a public speech on the path of the survival of the Internet shoes brand.

In the Internet age or the electricity supplier, we have something wrong to change. Our headlines can be constantly revised. Photos can be constantly filming, our inventory can be changed, and even the goods sold can be exchanged, so sometimes there are some things that I do not want to do.

The relatively gradual improvement in conservatism is probably the meaning.

It is understood that the conference was sponsored by billion power network, Henan Network Marketing Association and Jingsha Electric Power Industrial Park.

The theme of the conference is "entrepreneurial innovation", which is a powerful force linking, merging, opening and innovating.

Online, offline, virtual and real integration, explore a new path; linkage innovation, heart and wisdom, to achieve a new leap.

The following is the record of the speech:

Ceng Shuihua: I don't know that people in the back see me, there is fear in the north, because my altitude is not high, but there is a little concentration is the essence, the shorter people will live longer, we do e-commerce, the fall and ups and downs to do a long time.

My friends around the world have been making friends in the electricity exchange for three parks, doing what I have done in my circle of friends, and finding that they have made the park become my one hundred thousand month old micro business group, or become a new three board, or become a valuation, today is 100 million, tomorrow is 1 billion of the company, I am happy for them, feel their sweat, why am I still so bitter?

I believe many people have made shoes. In the morning, Comar Nick's Lin also said that women's shoes were not easy to do.

I believe a lot of friends have similar experiences. I don't think they have anything to do with us.

I quoted the sincerity and fear of Ren Zheng Fei, and I was also very scared. I looked for a group of people to influence another group of people, because a brand must survive and survive without living enough. So the winner is also good at a time. I believe that those who live absolutely are long lived.

The Communist Party lived for over 70 years, too. History belongs to the rest of the world. It can be as gorgeous as fireworks.

I also see foreign brands, people can work hard for ten years, one hundred years, and even a family, a family of three generation to do a thing.

We are too impetuous, so we need to grope for survival.

I also yearn for the state of our brand. It is a responsible attitude for the company, employees, shareholders and users. We have a saying called Changxin.

I would like to talk about the development track of our company. My Taobao account was in 2005. At that time, I had already been in touch with e-commerce. Until 2010 when several senior high school classmates were discussing this time, 2010 was a trend stage.

It became popular in 2012. In 2012, our development model was good. It did get different reviews in the industry. I will elaborate later.

This is our approximate course of development. These websites are also good. When I was in 2013, I almost turned into meat paste. It happened that luck was really good at that time, and sometimes it was luck to survive.

There are really few things we can do. When I have 10 million stocks left in 2012, I really want to die.

Eating food is all waste oil, and every day a car accident will also die. The aircraft becomes MH370, so the brand alive is also a miracle.

In 2013, it was estimated that there were too many enterprises like ours. Taobao also produced many brand websites. Sometimes, many websites were wrapped up by us because we shared a lot.

In 2014, I came back slowly to see this as a business, not to say what youth is going to do, slowly calm down and slowly control our inventory, reduce our risk and improve our conversion rate.

After 2015, we will still focus on reducing inventory, reducing risk, and staying longer and longer.

Specifically, the mode of operation of the business circle has been relying on this piece, we are earlier put forward incubator mode.

I recruited a group of dealers in Hangzhou, and found a small team to enter. The group is different from the small team. Ali is a group. The team is working as a boss. We just supply him, and we solve some complicated problems ourselves.

In fact, many parks, including the industrial parks I have received, have some industrial alliances, and there is a similar state of incubation.

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It has been pushing the matter with the platform, how to distribute this situation more smoothly, the group is actually more obvious.

Do not underestimate the micro business, micro business is a trend, there are many micro businesses in Tmall, the micro chamber of commerce through our micro alliance and other ways of distribution, the turnover of goods, some have opened shop in Taobao, I opened a shop, and then elsewhere in the price, Taobao is still a relatively large shopping platform.

For the time being, though I don't like it, we can't live without it.

Now I have opened two supply and marketing platforms, and there are 80 suppliers and suppliers. Only one month or half a month, no suppliers will kick out, and recruit a group of new ones.

We have never been short of technicians. This can be done, so I often change them.

If the effect is OK, now the shop can open eight supply and sale platform, 3200 supply and marketing business, I will also have these distributors have a team, two people or three people to classify, in recent years, team training is OK.

I used to have a very good analogy with our yuan teacher. By the time of the night, when the lights were brightly lit up, it was Korea. The black part was North Korea. The power of this small group sometimes burst out, and now, as some of the shops in the country, it still has its own way of survival.

We went to do micro business, went to the Internet, and went to APP.

I will finally have a table summarizing the level of utilization of machines and standardization.

In addition to the base of the operation end,

This is the supply chain. We have been doing this.

In Shanghai, he has always communicated with Ye general. He always reminds me that there is such a pattern, is it? All the industrial chains are well matched, and the factory will provide products according to my requirements.

In fact, this is relatively extensive, especially when we compare with Korea, which are all elementary, but we have explored for a long time in the women's shoes industry. This industry has not been able to reach this level for a long time, and the factory will not cooperate with each other all the time.

Because the factory is afraid of such on-site orders, it can be stocked, and it can also be changed. I can change to another one, which is not good.

In this case, factories are more relaxed, inventory pressure and risk will be relatively small.

Last year, we took dozens of bosses to Chengdu for inspection. We desperately tried to qualifying him. This is not good or not.

Next we will continue to do so, and we will deepen the brand. This is the future.

I have just said that we have done a lot of things. Our young people are more plump and realistic.

This sales volume is not undue promotion, but it is unscientific.

Even if our electricity supplier is very competitive, like Taobao, a financial company, Ali is actually a financial company or a technology company. Technology companies are constantly creating conditions for us to pfer funds quickly, which will bring our costs up and down again.

There are also many interest rates in Taobao over the past few years.

Vip.com was able to achieve a profit of 60% or 70% last year, which has dropped by 30% and 40% this year. This is terrible. Even giving you another chance is still very troublesome.

A lot of inventory is a very big problem, so the inventory problem is not solved, and the enterprise can not live.

In Wenzhou, how can I say eight yuan a kilogram? Therefore, if we try to cooperate with factories, we should use cash to exchange funds and exchange space. This is also very hard at times, and sometimes we have to give ourselves a way to the factory.

In short, we need to focus on profits. The electricity providers now need too much financing. Many people are looking for brands. They are more interested in channels and customers. Anyway, we have to live longer, so we have many opportunities.

Now we are also in touch with some listed companies. We must strive for opportunities for ourselves, otherwise we will be murdered by ourselves.

Sometimes we believe in the rules and regulations, which are not conservative. They are the same as traditional industries. Traditional industries are mountain climbing. Many Internet times are like surfing, and this is also a lot of deaths.

We should do more.

We have made three suggestions. There are some reasons for not moving. In 2012, I wanted to make a good brand and a brand plan 300 thousand.

300 thousand went down the style of filming, filming Europe and America, filming Eurasia and filming the theme painting, we must combine with what we want to do, and we can not ignore anything.

So there is definitely a reason for immobility. If you move, you may not have gone back.

If we have to be prepared to do well, the pformation of traditional enterprises, the pformation from micro businesses to Internet companies, or like experimental fields, I think the Communists are very good. Just like experiments, this is very good. First draw a bit and draw a circle to demonstrate.