Chengdu Shopping Center Shang Tai Department Store Closed Down More Than One Withdrawal

Retail industry is the most open, competitive and slow moving industry.

Today, many department stores are still operating in management mode more than 20 years ago. Under the influence of comprehensive factors such as the impact of electric business and the emerging consumption concept, the disadvantages gradually emerge.

The closure of department stores is also the result of structural adjustment.

"Golden nine silver ten" is the carnival of traditional department stores.

In August 31st, on the eve of the golden year of sales, the Chengdu the Mixc store of Shang Tai Department was closed.

Shang Tai also bid farewell to Chengdu, but also formally withdrew from the Chinese market.

Shi Zhiling, deputy general manager of Suning Business Management Co., Ltd., is a veteran of Chengdu's retail industry.

Her last business was Taiwan Pacific department store.

In 1993, Pacific Department Store entered Chunxi Road and kicked off the door of Sichuan department store.

Its open layout of containers and merchandise, and the advanced merchandise management experience brought from Taiwan, triggered Chengdu industry to follow suit.

As a "Sichuan military academy" in the retail industry of Whampoa, a group of local business legends have come out of the Pacific Ocean, and have been in charge of the local retail stores.

Shi Zhiling spent 17 years in the Pacific.

But 3 years ago, she chose to leave because she felt the changes in the industry.

Ran Li Chun, President of Sichuan commercial chain association, began to engage in retail business in 2000 and witnessed the ups and downs of the industry.

In the past ten years, the industry has been known as the "golden age" of Chengdu's department stores. The sales performance of Ito and Wangfujing stores has been the first in the world and the number one in the country.

"In 2000, there were only more than 20 retail outlets in Chengdu with more than 5000 square meters, and now there are 150 stores."

Ran Li Chun refers to the retail store, including department stores, supermarkets, home appliances, furniture and building materials market.

According to the reasonable proportion of internationally defined commercial area and population, Chengdu is far higher than this standard.

Over the past few years, retail giants have been "sinking", expanding around Chengdu and second tier cities.

Today, Pixian, Wenjiang, Xindu big Fengzhen, and Nanchong, Mianyang, Zigong, Neijiang and other cities and states, there have been stores crowded phenomenon.

When new enterprises enter or new stores open, there is a common phenomenon of team job hopping.

According to sharp data statistics, as of April this year, Chengdu shopping center ranks first in the country with an overall volume of over 7 million square meters.

The number of shopping centers in the main urban area of Chengdu is 71, with an average of 12 in each administrative area.

Although there is no accurate statistical data, ran Li Chun said: "the layout of Chengdu's retail industry is already surplus."

His judgement comes from the melancholy melancholy piled up since last year: People's happiness, trust mart, some stores in Beijing Hualian, NOVO department store, Tianhong Department Red Pai Lou store, Shang Tai Department store, 101 shopping Art Center, mutual benefit supermarket......

One after another, "old friend" is a farewell to Chengdu's commercial history.

Among them, department stores accounted for half of the total.

Since July, the major international cosmetic brand groups have announced price cuts, with a drop of 3.

Department stores are expecting this.

The head of the Department of planning, Chengdu, said frankly that the sales volume of cosmetic Festival has not increased this year, and the unit price of guests has decreased significantly.

"Powder war" originated from

The first confrontation between the Pacific and Wangfujing in 2006.

The two commercial ports separated by one bridge were once the most beautiful "beautiful" Battlegrounds in Chengdu. The two big department stores jointly enlarged the market cake in competition.

But this autumn, the spring and autumn business district has a lot of powder and taste.

Not only did Wangfujing's former rivals see Chunxi Road differently, but also the market environment changed.

The departure of the Pacific is mainly due to the "two landlord".

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The "two landlords" charge the property by leasing the property, splitting the shop door to different brands, and collecting fees in the form of rent or sales deduction.

Huang Zhiqiang, President of Chengdu Jinjiang chamber of Commerce, said that rents account for more than half of the cost of department stores.

Before and after 2013, the Chengdu department store supermarket came to the peak of the lease maturity and the rent rents.

The annual rent of Moore Parkson has increased by at least one time from the past 30 million yuan.

Store operation must first consider the cost of store rental.

And the uncontrollable brand.

Sichuan newspaper observation reporter found in Chengdu Yanshikou business circle that Mao Ye Department store, Far East Pacific, new world department store and Moore Parkson brand are very similar. Most of the stores in the department store are brand agents or agents.

A Spanish clothing brand agent said that the department store of the same trade circle had a brand coincidence degree of almost 65%.

Take his clothes as an example: the factory price is 120 yuan, which is higher than 4 times.

Also earn no money. The gross profit of the 300 yuan is shared by 25% sales rebates, 25% of the decoration, labor, taxes, utilities, and so on. "Before the spring clothes were discounted in the autumn, now the cycle has been shortened to one month, 20 percent off and 100 yuan have been lost."