How Should Shopping Centres Cope With The Exit Of Main Stores?

Public relations: when a main store exits, a major event in a shopping mall must be quick and responsive. The longer silence and omission will make things worse.

Policy: the main store exit, businesses will have some criticism, policy must be given appropriate adjustments to stabilize the business!

Planning: planning some light activities, such as music stationing, exhibition and other measures to save some people and divert the public view, so that users can forget the main store exit as soon as possible.

Planning: after losing the main store, it is prudent to plan to go to the main store or to re recruit the main store.

Suit one's measures to local conditions.

First of all, we analyze the impact of main shops exit from the perspective of investment.

1. rent: no matter what the location of the shopping mall is, the main store must be a large, long and stable customer, losing the main store, making the risk of the shopping mall unlimited.

2. vacancy rate: the exit of the main shopping center of the shopping center will give rise to the idea that other non main store businesses and sub main store businesses are withdrawing. Especially during the period of investment, the exit of the main stores will make the signing rate of other shops suddenly drop.

3. lack of attractiveness: the "retreat" of the main store, the shopping malls will be inadequate in terms of fame or slogans.

1. management fee: you may think that the system is too philistine. First of all, it is money, but this is indeed the gate of life.

The management fee of the main store has the most stable and the biggest guarantee. The amount and the stability of the management fee will be affected.

2. stream of people: the loss of the main store will definitely reduce the number of people.

This is beyond doubt.

3. planning: the layout that has been planned and designed is completely disrupted, and the difficulty of shopping malls adjustment is very great.

There are still many opportunities to remediate in the period of investment promotion. If the loss of main stores in the shopping mall is in operation, the shopping mall will suffer a fatal blow on the architecture.

After that, we will discuss the solution. First, integrate some large shopping mall main shops exit cases.

1.2004 years, the main store of Shenyang Wanda Plaza "exit".

In the early promotion of Wanda Commercial Plaza in Shenyang, Wanda announced that seven businesses, including WAL-MART, wartime studios, Singapore Food Plaza, China Taiwan Eupa Digital Plaza, Germany Obi, oceanic department store and red star beauty Plaza, will enter the commercial plaza.

But in fact, apart from entertainment plaza and Warner International studios, the two phase of the development project, Germany's Obi will not settle down, and the Red Star mkon has no news. The ocean department store is replaced by the Parkson Shopping Center.

In this way, Wanda's commitment to "three sides of international stores" is a bubble.

Most operators think that it is precisely because of the withdrawal of these world famous shops that the Wanda Commercial Plaza has not formed a strong popularity. The only remaining WAL-MART can not bring shopping crowds to shops.

At that time,

The rooftop of Wanda boutique has not been set up yet. The commercial plaza of Shenyang Wanda announced its official opening.

After a week's opening, cold weather and sparsity of people led to a turnover of zero.

Because they can't sell things, they withdraw their business from New Year's day.

After seeing the Spring Festival, few owners or tenants came back to open shop.

Shenyang Wanda Commercial Plaza Management Co., Ltd. has issued a notice on the comprehensive restoration of Shenyang Wanda shop from February 1st to eight.

The notice indicates that in order to ensure timely recovery, Wanda took out a support fund equivalent to two months' rent and at the same time avoided three months of property management fees.

The specific way of cash delivery is: 1. Wanda in 2004 2-5 months, the tenant monthly cashed to the owners equivalent to 50% of the rent a month, resulting in taxes and fees borne by the owners and tenants.

2 Wanda from 2004 to 1-3 months, three months of property management fee waived; owners, tenants have paid three months of property management fees to 2004 property management fees 4-6 months.

Shenyang Wanda Commercial Plaza Management Limited requires that the owners and tenants can not spread the news against Wanda, so that they can enjoy the support policy provided by Wanda every month.

Moreover, after signing the confirmation of resumption of business, it is necessary to open shop continuously.

2.2012 years, Chaoyang Joy City and Yong Wang break up

Breaking up with Yong Wang Department store, the original Yong Wang Department store area has been upgraded to a shopping mall mode. The B1 level has been upgraded to a fine life market, and it will also increase the retail format of children.

After adjustment, the area of more than 20 thousand square meters of the original Yong Wang Department store will be pformed into about 100 fashion brand shops, pforming the department store model into an international fashion retail brand cluster.

"Chaoyang Joy City project leader said," there are already a considerable number of interested brands stationed in Chaoyang Joy City, including some fast fashion brands from the United States and the United Kingdom.

In fact, Chaoyang Joy City has been in the "turbulence" of brand adjustment since its opening. At the end of last year, a large number of European and Japanese young fashion brands were introduced, which replaced some community oriented brands with less customer capacity, making the brand pattern of shopping centers different from that of opening businesses. In February this year, there was a rare adjustment action of the main department store Jusco.

3.2014 years, Chong an Pauli Plaza, a large number of shops closed shop clothing main night C&A exit

"How did C&A suddenly shut the door?" Miss Liu and his friends wanted to go to Pauli and then by the way yesterday and found that many shops were closed.

The 3 floor of Poly Plaza has become "empty city". Most of the shops have been withdrawn.

From the pizza hut of Jiefang East Road to Poly Plaza, a large number of promotional booths have been placed outside the Carrefour Supermarket: all kinds of clothes, glasses and so on are placed on the shelves, but there are few customers.

From here, you can see that the C&A on the side next to the new bread words has been closed.

In addition, shops such as HM, and so on have been closed, and some shops have been removed.

In addition to some cosmetic stalls in the corridors, the most popular clothing sales promotion stalls are "80 percent off throw goods".

The number of reporters was counted, and there were about 15 shops on this level.

Because some shops and shops occupy two or three facades, the first floor except Central Park is a bit empty.

On the first floor, the "Su Yu Liang pin" shop is still hung with "50 percent off" sales promotions.

On the 2 floor, the visual effect is about half empty.

In the past, the famous Warring States chafing dish, fashion styling and other shops have been closed, and there are about 30 shops on this level.

The 3 floor is like an empty city, with only 3 restaurants and 2 sales of maternal and infant clothing stores, and 1 stores selling household goods.

The old HOLA and so on have been closed, and there are investment calls everywhere.

A person in charge of a hotel on the 3 floor said that it is now entirely dependent on activities to maintain business, compared with the business opening in August 2012, business has dropped by half.

The 3 floor, which is now making a movie theater, looks a bit like a shopping mall that has not been opened yet, and the workers are sleeping directly in the corridor.

Why did a large number of merchants withdraw? Reporters came to the office area of Poly Plaza and tried to explore, but they were told by the planning department staff that they would not accept any interviews.

Subsequently, a reporter and a member of the industry committee were contacted by Huang surname leader. She said that there are 397 owners in the industry committee, most of whom have not received the rent since last March.

The operation mode of Poly Plaza is that the owner buys the property right of the shop and then rents it to poly.

Chong an District Business Bureau official said that the current separation of property rights of commercial real estate once a business problem, it will trigger a series of sequelae, the government is coordinating efforts.

Now that the owners have already become a career Committee, it is best to have unified opinions on rent standards and future business direction. They can also consider the use of legal weapons in coordination.