Self Redemption Of Chengdu Shopping Center

The rise of shopping centers has led to the decline of department stores.

"In fact, it is not." Shi Zhiling said that many shopping centers had the same confusion, that is, the introduction of movie theaters, skating rink and dining at low rent, but these people could hardly be diverted to the retail sector. And 6 of the department stores are from sales. Now the boundary of business format is blurring. Shopping centers should learn from department stores' experience and enhance interaction with members and potential customers to enhance sales performance.

He Jiajing, deputy general manager of Chengdu Wangfujing Department Store Co., Ltd., is a post-80s local girl. "At present, the heads of the Wangfujing team are 85." The young team has injected new vitality into the Wangfujing group, which is 60 months old. This group of young people actively embrace the Internet and focus on experiential consumption. This autumn cosmetics festival begins the first three days, group buying has contributed about 2000000 yuan sales volume.

According to the overall transformation strategy of Wangfujing headquarters, we should focus on two things in the future: first, implement the all channel strategy, and open up the channel of the retail industry online and offline, and finish the O2O benign ecological closed-loop. This strategy will first pilot in Beijing, then choose to land in Chengdu; second, go to 100 stores and make shopping centers. Before the National Day holiday this year, the Wangfujing shopping center in Leshan will open.

Ran Chun Chun said, whether online or offline. O2O Integration, or transformation from single department stores to shopping centers, only to meet more convenient and diversified consumption needs, department stores can realize their own "salvation".

It's not easy to get through online and offline. INtime High profile Alibaba, Wanda and Baidu, Tencent joint venture force O2O field, there is no clear profit model.

In addition, in commercial real estate Surplus Era Shopping centres are also having a bad time. In the East Third Ring Road of Chengdu, a long time for the construction of the Peng Rui East Station Square, we are ready to abandon commerce and take medicine and transform into an international medical health center. Chengdu city east two bridgehead 339 joyful ode, the negative level of commodity vacancy rate is above 50%, Bit boutique supermarket closed at the end of last month; across the street, Li Jiacheng's industry hundred good supermarket Fu Lin Dian, will also be closed in September 10th.

Suning first opened a good store, built an online shopping mall, and made use of payment tool Yi Bao Bao as a closed loop adhesive to realize the ecological circle of synchronous operation, and created a unique 020 mode. Sunning cloud business related responsible person said, through the O2O mode of series, online and offline users and Yi Bao Bao users, forming a huge pool of funds for 300 million people, which is convenient for enterprises to combine big data and cloud computing, to provide accurate goods and services for members.

Under this mode, online booking line consumption, offline experience online payment and other new trading methods and consumer scenarios have also been realized, and in different scenes switching process, also spawned new consumption demand. Su Ningyun business report shows that the first half net profit increased by 146.12% over the same period, and online platform trading volume increased by 105% compared to the same period last year, becoming the top three e-commerce platform in China.