New Balance Enters Women'S Market To Create New Production Line

Lounlu lemon (Lululemon) is at the top of the sports and leisure market, but now New Balance is also investing heavily in women's sports and leisure market.

according to

The brand is creating a new production line and plans to enter the competitive sports and leisure market.

New Balance is planning to mail product catalogues to more than about one million American women.

In September 8th, this campaign aimed at female customers and millions of dollars will be launched.

This 72 page product catalog is encouraged.

Download the mobile app "Blipp" and experience the real shopping experience.

New Balance also narrated the depth and breadth of the production line in this catalog.

The target audience of this directory is called "New" by Norma Delaney, global marketing director of the Balance women's department.

"It's a 24-34 year old woman.

She believes that these women are "most likely to be college athletes, and most likely to be very active in sports, social and professional".

The conference showed that New Balance did not stop moving forward.

Earlier this year, Bloomberg reported that New Balance has grown rapidly in recent years, even faster than Nike (Nike).

In the past five years, the annual average revenue of New Balance has increased by 15%, while Nike's annual average revenue has increased by 10%.

It's not just New Balance that looks at women's sports business.

Under Armour also once became a strong competitor with the advertisement of women's solo dancer Misty Copeland.

Vitoria's Victoria's Secret's sports department also made a lot of money.

Even Dick Dick's Sporting Goods wanted to play with Lulu lemons in this field.

Norma Delaney at the press conference said: "New Balance women represent" we put sports women in our work center "concept - we 100% inspire her, 100% serve her.