The Tennis Star Unexpectedly Gave Adidas The Jedi Opportunity To Fight Back.
A tennis star who has already turned Qian Shu into another home unexpectedly gave Adidas a chance to return to Jedi.
Adidas, which has been giving money to sponsor large international competitions, is often caught by Nike.
But in tennis, they are good at marketing.
At the end of 2014, Murray, the British tennis player, ended his five year sponsorship contract with Adidas.
According to the new contract, he was in 2015.
Jersey
,
Gym shoes
And gadgets like Bracers will be sponsored by Under Armour in theory.
But in the recent opening of the US Open, Murray's blue tennis shoes were still shining on the three bars of Adidas.
Compared to the tiny Under Armour logo on the Jersey, it is very conspicuous.
With this opportunity, the share of North American market is actually shrinking.
Adidas
On the Twitter, he threw out a sarcastic face: "you can choose a armour or a weapon."
The picture used Murray's blue high tennis shoes.
For this bug, Murray said that because Under Armour is still developing shoes suitable for him to play hard matches.
"In sports shoes, this kind of thing still can not be done, because if you skate at the game or twist your feet, it will be too expensive.
Basketball shoes and racquets are still more important than clothes. "
According to the Wall Street journal, the development time of a regular sneaker is usually 18 months.
Murray's shoes on red soil and grass were also developed by Under Armour.
At present, the engineers of R & D hard earth shoes should fly around the world in accordance with the event arrangement, so as to test the effect of prototype at any time.
Under Armour is a clothing brand that has started late on footwear products, which will bring about the recent "mix up" effect of Murray.
In other tennis players, unless it is a Nike equipment, similar situations often happen.
Another typical case is Djokovic, who is currently ranked number one in the world.
In May 2012, UNIQLO announced that Djokovic became his global ambassador, and his sportswear was contracted by UNIQLO during the 5 year contract.
Interestingly, UNIQLO is actually a company that has suffered a great deal of losses on shoes, so at present, the shoes of de Yue are still Adidas's.
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