Super Center Howard Joined PEAK To Cause Heated Debate

Today's basketball shoe market is dominated by Nike, Adidas ranked second, but its share is less than that of Nike.

These two old enemies have been fighting for many years in the field of sports shoes. This year, the two shoe brands are burning the war to the Chinese market.

This year, Nike's NBA superstar has launched a new wave to China. This year, Nike has become a sponsor of the Chinese men's soccer team. Adidas signed this year with many popular rocket star Hudson in China. This year, Adidas and China's Ministry of education work together to take root in our campus football.

Recently, PEAK officially signed the rocket Super Center Howard. It is reported that the cost of the Warcraft endorsement is more than 100 million yuan, plus the latter's income sharing. The total price of the contract is between 1.5-2 billion yuan.

Howard has endorsed Adidas, a world-renowned brand, but the two sides have not joined hands again this year.

This time, PEAK quickly answered the offer and signed the Super Center Howard, which means that PEAK's entry into the fire was officially opened.

Although Howard has arrived in his early years, he is still one of the most outstanding big men in NBA. If he can keep healthy in the next season and succeed in the Rockets, his influence will be greatly improved. It will be a win-win situation for him and PEAK.

This signing is the biggest investment in PEAK's history. It's not hard to see.

The star strategy will be adjusted to a new height. It also means that our local brands are going out actively, no longer limited to fighting against the international brands in the local market, but rather in the North American market.

And our local brands are

There is bound to be a lot of squeezing. Howard is also adjusting the marketing direction of PEAK. Although the domestic market is not allowed to lose, it must not only focus on the domestic market, but also put the flames of war into the overseas market when the door is in line with the international brand.

Last year, PEAK's revenue in overseas markets reached 260 million yuan, and its products entered more than 80 countries and regions in the world. In the proportion of the total revenue of the company, the overseas market accounted for 22.6%, which is the first place in the overseas sales list of China's shoes brand.

Thus, PEAK is right.

It is understood that this year PEAK still had the chance to sign David Aldrich who had just moved to Spurs, but later, due to Nike's matching contract, the matter finally ended.

Although David Aldrich did not succeed in signing the contract, the successful signing of Rocket Center Howard is a pretty good choice, and I believe there will be more superstars joining PEAK in the future.

PEAK's overseas expansion has never stopped and will not stop in the future, and will gradually speed up its pace.

The best way to defend is to attack. It is the best way to resist the enemy outside the territory.

In recent years, China's local brands such as Lining and stepping are also actively going out. Despite repeated setbacks, they never give up.

And a real national brand can only go further in the future if it suffers from all kinds of hardships. I hope that the first step of PEAK today is the first step in the birth of our national brand.