Tmall 1 Billion Subsidy To Enter Beijing Business Super

In the same period with Wanda national stores, Tmall supermarket began to attack the business super field. It seems that the situation of entering and leaving is the game between online stores and online stores.

In Beijing, the rookie network set up a special distribution network for Tmall supermarkets, and the partners introduced were Vientiane logistics with many years of experience in landing and distribution in Beijing. along with Beijing Orders surge, rookie network with Vientiane logistics, Tmall supermarket dedicated distribution site expanded two times. In addition, in order to facilitate the entry into the urban area, the cart was changed into a trolley, which greatly increased the daily delivery frequency.

Beijing has different restrictions on the specifications of transporting vehicles, and the urban road conditions are changeable and unexpected. Familiarity is important to city distribution. The distribution personnel of Vientiane logistics are transformed from delivering newspapers and sending milk, and the changes in the development of urban traffic are very clear. By activating the original social resources, the rookie network quickly established a mature channel for Tmall supermarket express service in Beijing area.

Data show that as of late July, sales of Tmall supermarket in Beijing increased by 740% compared with the same period last year, and about 90% of the orders came from the mobile terminals. Thus, Ali announced that Beijing led the station, a comprehensive business super. It should be emphasized that the word "Shang Chao" can not be simply understood as a large shopping mall stationed in the supermarket. The strategic planning area of Ali is obviously broad and extensive, involving retail of all physical supermarkets.

In 2014, the profit margin of the domestic supermarket industry decreased by 5.87% compared with the same period last year, and the decline in profit margins is likely to increase further after 2015, when the Internet giants have already arranged the super market. Compared with the online sales platform such as Tmall supermarket and Jingdong, the disadvantage of the entity store is that the cost can not be effectively controlled and has no inherent convenience. With the improvement of logistics cold chain, the gap brought by this convenience will be bigger and bigger. In the future, when logistics and warehousing develop to a certain extent, coupled with technology driven, physical supermarkets may even be left behind.

Because of frequent online rebates and promotions, most consumers can be retained. The data value of these consumers far exceeds the profit of the product. The other benefits brought by big data to the Internet platform are enough to make up for the expense of the platform. Fresh, flexible, convenient and highly topic oriented, the electricity supplier has grasped the consumption demand and pain points of young people nowadays. The successful e-commerce platform caters to these needs efficiently and constantly updates the marketing techniques. In contrast, the physical stores still maintain the traditional sales mode, and sales promotion and shopping guide have not kept the appetite of the masses of consumers. Not only small and medium sized supermarkets, but also large chain supermarkets, there have been all day off-season scenes except "aunt tide". In addition, large supermarkets also have to pay more expensive rent and labor costs. It is difficult to form sticky buying by attracting customers from "price SEDUCTION", which can not create core purchasing power after losing the advantage of price subsidy. The price is the most competitive means of electricity providers.

　　 JD.COM The foresight and sagacity lie in the early self built complete logistics system. When Taobao merchants are still committed to deliver goods for 24 hours, the Jingdong put forward the "day up" service. In the golden period of e-commerce, enterprises have begun to examine the importance of logistics in depth. The tentacles of Jingdong have already extended to other fields, involving payment and cross-border finance.

In fact, no matter what form it started. Online retailers The original success model will not be the only area of development. The big business will end up in the same direction, that is, subverting life in every possible field, and covering as many areas as possible, so as to maintain the price advantage accumulated compared with the physical store.

From the point of view of the industry, the success of large chain supermarkets and today's electricity suppliers are different from each other. In the final analysis, they have reduced the price of quality products in a strategic way. The industry's progress and replacement are accompanied by strong mergers and integration. Ultimately, those who remain in the market must be the most comprehensive enterprises. The same is true for e-commerce providers. If we want to keep the core competitiveness of this price, we must constantly expand our resources, develop technology, and make rational use of the convenience of the Internet, relying on big data.

This time, Tmall announces to enter the business super, the logistics strength behind can not be underestimated. In May 2013, the rookie network company was set up to help Tmall businesses achieve 24 hours of fast delivery of logistics objectives. At the same time, the rookie network has introduced a professional third party warehousing service, Xinyi science and technology logistics, to jointly develop a warehouse management system that can accurately locate hundreds of millions of commodities, and apply automated devices to warehouse operations.