Hui Mei Group Adds More Blood And Multi Brand Fashion Ecosystem.

Hui Mei's "friend circle" adds strength to the fashion ecosystem.

Internet over the past two years

The brand name of Yin Mei, which belongs to the brand, is smooth sailing. Although it has been affected by the overall downturn of the industry, but with the help of the marketing channels and industrial integration under the online and offline Internet channels, Hui Mei has come all the way to sing.

Following the acquisition of women's wear brand Dali Fang in early August, Fang Jianhua, founder of Internet Womens brand, founder of the Internet, announced that within 4 months of the acquisition, investment and incubation, the group of Emin, a new multi brand fashion ecosystem, has begun to take shape.

Since August of this year, the United States has announced the success of "flash marriage" with Dali Fang of women's wear, and HOME of solid wood furniture was launched on Jingdong.

Fang Jianhua confirmed that in August, he also worked with several brands.

Hui Mei's new "circle of friends" includes five children's shoes, a handmade leather brand with "fire temperature", and a focus on boys.

The brand of Ai Le Bei du...

Next, there is also a self created brand of French luxury luxury Archie to prepare for online.

"I want to be a value based electricity supplier. Value is the core competitiveness, and no one else can imitate it."

Fang Jianhua set the tone for the future direction of Sini Mei. Recently, a series of mergers and acquisitions, endogenous creation and other channels to build individual brand clusters are just to achieve this value.

Why do business models and channels upgrade?

First go back to the "thousand city stores" to see, "Wan Dian" is well understood, is a quantity, but "a thousand cities" is a bit interesting: in 1000 cities to open a physical store, to ensure that those who follow the old side entrepreneurs do not conflict with the interests of the entrepreneurs, then this means that the man's shop is almost covered by every county that China has business to do.

For a clothing brand, or a company, business covers the county seat, and the scale of the company will change qualitatively.

According to the volume of listed companies as reference, only Zhejiang leisure wear brands and Fujian sportswear are currently available.

The brand and the big guy companies that have been in the industry for many years have done that.

According to Chen Yu, vice president of financial group, the "brand partner" mode is the establishment of a new company by the United States and the other side. It is controlled by Hui Mei holdings, bringing the new brand into the banner and supporting the growth of the new brand with the existing mature management operation and supply chain system. The two sides share the brand equity and value.

In this partnership, the personality of the new brand will be fully respected, and a win-win situation will not be assimilated.

The cooperation mode between tusago and Ai Le Bei Du is equity investment, in essence, the ultimate goal of the first mode is to make future cooperation more room for growth.

Analysis of the industry, "thousand city stores" behind the line business goal is to pry 10 billion of the offline market.

In other words, the long-term goal of the group is at least 10 billion of the women's giants.

It is reported that, compared with offline, through Taobao, Tmall, etc.

It's easier for platforms to create brands.

In the 7 years since its establishment, Tmall has cultivated a large number of high quality brand businesses.

However, when sales increased to tens of millions of dollars, although these brands had design capabilities, a certain team size and a high score of consumers, they inevitably ran into "pparent ceilings" and suffered from no plans to get over them.

The brand that really grows into the body of general Yin man is rare.

Small brands, such as the Internet brand merchants such as emann, may be a wise choice to break through the "pparent ceiling".

Hui Mei is well versed in the way of brand incubation and operation.

from

From the beginning to the left, PASS, autumn, samyama and so on, Chao Mei has successfully hatched and operated more than 10 brands, spanning women's wear, men's wear, children's wear, accessories and household goods.

If the high-end sister brand launched last year "lives on the left", it will grow into a high priced single women's clothing brand with annual sales volume of 100 million yuan in only one year.

At present, the pace of the Hui Mei Group has also extended to foreign countries, and is being closely discussed with some European brands.

Fang Jianhua said: "the core work in the coming years is to give new brands more room for growth, and create more outstanding brand founders and group brand partners."