Hui Mei'S "Friend Circle" Adds Strength To The Fashion Ecosystem.

Following the acquisition of women's clothing brand Dali Fang in early August,

Fang Jianhua, founder of women's clothing brand, announced that within 4 months of the purchase, investment and hatching, Yin Mei's new group of eco brands has begun to take shape.

Since August of this year, the United States has announced the success of "flash marriage" with Dali Fang of women's wear, and HOME of solid wood furniture was launched on Jingdong.

Fang Jianhua confirmed that in August, he also worked with several brands.

Hui Mei's new "friends circle" includes making five grains of children's shoes, "hand-made leather goods with fire temperature", the brand of "tushuo", and the love boy's brand of the boy's clothing brand.

Next, there is also a self created brand of French luxury luxury Archie to prepare for online.

"I want to be a value based electricity supplier. Value is the core competitiveness, and no one else can imitate it."

Fang Jianhua set the tone for the future direction of Sini Mei. Recently, a series of mergers and acquisitions, endogenous creation and other channels to build individual brand clusters are just to achieve this value.

Why do business models and channels upgrade?

First go back to the "thousand city stores" to see, "Wan Dian" is well understood, is a quantity, but "a thousand cities" is a bit interesting: in 1000 cities to open a physical store, to ensure that those who follow the old side entrepreneurs do not conflict with the interests of the entrepreneurs, then this means that the man's shop is almost covered by every county that China has business to do.

For a clothing brand, or a company, business covers the county seat, and the scale of the company will change qualitatively.

According to the volume of the listed company as a reference, it is only in Zhejiang at present.

The brand, the brand of sportswear shoes in Fujian, and the big guy companies that have accumulated many years in the industry have achieved this scale.

According to Chen Yu, vice president of financial group, the "brand partner" mode is the establishment of a new company by the United States and the other side. It is controlled by Hui Mei holdings, bringing the new brand into the banner and supporting the growth of the new brand with the existing mature management operation and supply chain system. The two sides share the brand equity and value.

In this partnership, the personality of the new brand will be fully respected, and a win-win situation will not be assimilated.

The cooperation mode between tusago and Ai Le Bei Du is equity investment, in essence, the ultimate goal of the first mode is to make future cooperation more room for growth.

Analysis of the industry, "thousand city stores" behind the line business goal is to pry 10 billion of the offline market.

In other words, the long-term goal of the group is at least 10 billion of the women's giants.

It is reported that compared with offline, it is easier to create brands through Taobao, Tmall and other electronic business platforms.

In the 7 years since its establishment, Tmall has cultivated a large number of high quality brand businesses.

However, when sales increased to tens of millions of dollars, although these brands had design capabilities, a certain team size and a high score of consumers, they inevitably ran into "pparent ceilings" and suffered from no plans to get over them.

The brand that really grows into the body of general Yin man is rare.

Small brands, such as the Internet brand merchants such as emann, may be a wise choice to break through the "pparent ceiling".

Hui Mei is well versed in the way of brand incubation and operation.

From the designer's initial phrase to the left, PASS, Qiu, samyama, etc., sinomi has successfully incubated and operated more than 10 brands across the board.

Men's wear, children's wear, accessories, household goods and other products have made brilliant achievements.

If the high-end sister brand launched last year "lives on the left", it will grow into a high priced single women's clothing brand with annual sales volume of 100 million yuan in only one year.

At present, the pace of the Hui Mei Group has also extended to foreign countries, and is being closely discussed with some European brands.

Fang Jianhua said: "the core work in the coming years is to give new brands more room for growth, and create more outstanding brand founders and group brand partners."