Luxury Goods Have Been Placed In The Electricity Supplier. Should Art Be Put Down?

The rapid growth of China's e-commerce market and the development mode of the Internet have opened up new channels for development in traditional industries.

Nowadays, the gradual aging of the Internet makes consumers' lifestyles and consumption patterns gradually become younger, personalized and fashionable.

The emergence of electricity providers has brought high-end art into the eyes of mass consumers, and works of art in galleries or auction houses.

The electricity supplier has always been equivalent to the "Popularization" and "cheap" label. At present, whether it is a comprehensive electricity supplier or an art type of electricity supplier, the slogans have been dominated by mass consumption, taking the lead of "cheap" to occupy the psychological needs of consumers.

At present, the traditional department store industry continues to slump.

It also failed to escape the fact that excessive price fixing made consumers feel shy.

"Goods ratio three" has become the most common psychology of consumers nowadays, especially when consumers are used to buying online when "cheap" electricity providers appear.

Not long ago, American luxury brands

Just closed the flagship store in central Hongkong and announced the return to Tmall. The rapid development of China's e-commerce market is the main reason to attract COACH to return to Tmall after three years.

American cosmetics Estee Lauder, the British luxury brand Burberry and other major international brands have entered the electricity supplier, which shows the importance of high-end brands to the electricity supplier.

Under the situation of "Internet +", the electricity supplier has also become the mainstream development.

Even the artwork labeled "tall" has been added to the battlefield of e-commerce.

As the first art mobile business in China, the calligraphy and art trading center has been set up 2nd Anniversary online since 2013. The volume of mobile art auction has reached more than 2000 yuan, and has become the first online auction of art mobile phone APP in China.

In addition, in 2013, Pauli's artwork, the China net and Taobao, cooperate in the test of water network auctions. It is the first battle to be successful. It is reported that 61 works have altogether concluded 58 pactions, and the turnover rate has reached 95%.

These data are enough to show that online shopping has become a traditional industry bigwigs in today's Internet age.

Nowadays, artwork online trading platform represented by Jia De online, Zhao Yong online, and Han Mo Qian trading center is thrived. Even Taobao, Jingdong and other comprehensive e-commerce providers have opened the art online shopping channel.

Online pactions have broken the limitations of traditional art line pactions. Buyers and collectors can trade anywhere and anytime, expand trading groups and reduce paction costs.

British Hiscox insurance company released the 2015 artwork online paction report: in 2014, the global artwork online pactions amounted to US $2 billion 640 million. According to the AMRC Art Market Research Center, the amount of artworks online pactions in 2014 was about 4 billion 500 million yuan.

In today's depressed market of art market, the emergence of electronic business has provided a new development path for the art industry.

The popular art of calligraphy and art has been popularized, creating a new concept that collectors are collectors.

In the traditional market of the art industry, the galleries of the primary market and the auction houses of the two tier market are the main places for art pactions. The prices of the artworks circulated are tens of millions or even billions. Such a high price determines the limitations of the consumer groups that are "not rich or expensive", and has excluded the general public.

The electricity supplier is the mass consumer group, which is forgotten by the traditional art industry, including the common development of the electricity supplier and the traditional industry. The combination of online and offline businesses will focus on the consumers of the art industry.

In fact, whether it is "low-end" consumption or "high-end" consumption, it is only the two mode of industry development.

Electricity providers can not completely abandon the growth of traditional industries, and vice versa, traditional industries only keep pace with the times is the only way for sustainable development of the industry.