Neil Barrett Opens At Shanghai Port Hui Square Store

Italy fashion designer Neil Barrett (Neo Bennet) opened its doors in Shanghai on September 1st.

Shanghai port Hui square store is located on the first floor of 140/142/150A, with a business area of more than 170 square meters.

The brand is rapidly landing in the Chinese market with a strong lineup.

This month, 3 boutiques will be opened in Shanghai Kerry Center, Beijing Qiao Fu grass and Hangzhou Tower.

This new start is undoubtedly the exploration and development of new creation and market.

At the same time, it will also inject new vitality into China's fashion market.

Neil Barrett Shanghai Hong Kong Hui square shop is designed by the Zaha Hadid Zaha Hadid in the architectural world, using the same lighting and design styles of the world's flagship stores in Italy, France and Tokyo.

Though thousands of miles away, in this way, the unique brand design style originated in Italy continues.

The traditional aesthetic sense of architecture and sculpture is perfectly integrated with modernization, which makes people careless like falling into the Surrealist space and time.

With classic black and white as the keynote, the whole and module are connected to the streamline through the module to circulate the whole shop to form a unique interactive experience for customers.

Provide private shopping space.

The extraordinary design and unrestrained creativity are displayed in this creative space.

Neil Barrett Shanghai Port Hong Kong Plaza Plaza boutique and men's wear series.

Neil Barrett, in the 2015 autumn winter men's series, used his iconic blade to smooth and varied and masculine sense.

And knit, creating a new and gentle feeling for the main shape in the wardrobe.

The main elements of this season are exploded by exaggerated pop art. The "Kaboom- Big Bang" as the theme print of this season is bold in the coat, the sweater and the backpack or the abstract rendering on the jacquard fabric.

Neil Barrett 2015 autumn and winter women's clothing series broke the previous gender differences, integrating male and female elements.

A series of leather jackets, miniskirts and lace tight boots are used to perfect the memory of punk elements.

The cooperation between Neil Barrett and World First Holdings Group ushered in a new joint venture company, Ying Zhao Commerce (Shanghai) Co., Ltd., and ushered in its first boutique in Shanghai's most influential shopping district.