The Opening Of The First H&M Flagship Store In Hangzhou

Fast fashion giant H&M's first home in Hangzhou

The grand opening will be held in September 15th.

The new flagship store, located at the 100 commercial building, covers an area of more than 2400 square meters.

The latest and most complete H&M store in the region is also the second store in China to use the latest global store design.

H&M Hangzhou Jie Bai flagship store is located in the core position of Hangzhou lakeside business circle, adjacent to West Lake scenic spot, is an old business center, with super high popularity and mature retail format.

H&M Hangzhou Jie Bai flagship store has been carefully constructed by its global design team, and has used many elements such as mirrors and special chandeliers to further enhance the sense of fashion and Modernity in space.

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Like other Chinese shops, the new store will launch multiple promotions such as gift cards and raffle tickets on the day of its opening.

For the Hangzhou market, consumer enthusiasm has never been a problem.

H&M has maintained a good momentum in many stores in Hangzhou. The nearby Shanghai city has sensitive fashion sense and strong consumption power. This is also one of the reasons for Hangzhou's location as Hangzhou's expansion focus.

The flagship store will provide women's clothing, men's wear, teenage clothing, accessories and many other products. The H&M2015's autumn and winter new products will also be unveiled with the new store's opening ceremony - the 70 year gorgeous rock style women's wear and the men's clothing inspired by the winter beach.

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In recent days, fast fashion brand H&M has repeatedly shown loyalty to nature.

At the end of August, it announced that it needed to produce 1 million euros a year to develop the technology of old clothes recycling. After a few days, it launched cooperation with the international humane treatment Animal Association HSI.

The purpose of this cooperation is not only to regulate the use of H&M for animal fur or other body parts, but also to ban animal experiments on cosmetics around the world.

At present, the detailed rules include: prohibit the use of Angola rabbit hair, live birds or bird feathers that are forced to feed; protect the health of wool animals; avoid selling any skin of birds and animals that are cherished and endangered; only accept the skin of cows, buffalo, sheep, goats, fish and pigs, because these are common cultured animals.

In the detailed rules, H&M also has more stringent requirements for wool products commonly used in clothing.

It has developed a "wool standard" (RWS) to ensure that since 2015, H&M has only used professional certification wool, and the legislative standard of forbidding the use of live sheep's waist and waist will be further improved.

"Animal welfare is very important for H&M. We want to contribute more to the practice of animal protection in our industry. This is why we need to continuously improve the demand of our brands, and at the same time cooperate with HSI to enhance the whole industry and global standards."

H&M sustainability business expert Madelene Ericsson said in a statement.

Cooperation with HSI has also been written into the supplementary provisions of H&M's shareholders' interests, and it will exist as an independent part for a long time.

The newspaper also wrote in detail that "protecting animals will always be placed in an important position" and will act as a chain of conduct for the entire production and marketing chain.

At present, H&M must first agree with suppliers such as farms to ensure that the materials they use are humanitarianism.

Before working with HSI, H&M's ongoing attempts in environmental projects have covered many aspects.

In April this year, H&M announced the development of fabric innovation and fiber recycling technology in order not to allow refractory fibers to be buried in landfills.

In September 6th, it just finished the first British fashion recycling week jointly organized by the London Fashion Institute.

The students refurbished the collected old clothes, car cushions, broken cloth and so on into new products.