Feel Cold Without Muji? It Wants To Use The Collocation Consulting Service To Tell You: We Have Lots Of Tricks.
In the past two days, a shop promotion campaign called "clothing matching consultation" is being launched at the MUJI Shanghai trade fair Plaza.
I do not know if you have such a question when you hear this news: Muji clothing is all basic, plain to the point of boredom. What else can be collocated and consulted? With the same doubt, the interface reporter has once again dispatched. Now, join us to see what kind of clothing consultation can be made.
First, let's talk.
Unfortunately, I had no chance to experience the normal meeting with the consultant in the shop because of the interview appointment.
However, according to the observation after the reporter arrived at the store, under normal circumstances, a
Clothing collocation
The consultant will first observe consumers entering the clothing District, and judge whether they need to approach the people through their movements, facial expressions and status, and then provide advisory services afterwards.
"Generally speaking, customers who do not need our help, even if we offer help, but because their partners will give advice, so the overall consultation efficiency will not be so ideal," said Peng Peng, a clothing consultant of Shanghai's International Trade Plaza, Mui Yin, told reporters in an interview. "A person who is shopping is likely to need some advice from you in terms of color, size and so on. And thirty-four year old middle-aged customers are more likely to adopt our suggestions than the more than 20 year old young customers."
And then enter the topic of election and partnership.
This is the core of the whole consultation service.
Peng Xiaoxian, my consultant, asked me a few questions: what kind of style would I like to wear, what kind of scruples I have on my clothes, what colors I have in the wardrobe, and whether I want to break through or maintain the original route.
My answer is, "I hope it is fashionable, thin, and colorful."
There is no such thing as breakthroughs or conservatism.
To tell the truth, such an answer is broad and not the same, a bit deliberately and difficult to mean.
However, I think many people will give me the same answer as I do. After all, if I know how to play with these basic funds, I will not need the so-called "consulting" service.
All right, go around! Well, at first, it was a bit awkward.
But Peng Xiao quickly grabbed the rhythm. She recommended it in a few rounds. After I chose it again, she seemed to touch my taste, and began to pick up some shirts and T-shirts that I felt would like to be on me. Basically, I chose two or three, and finally picked out the best color.
Then, she will choose the T-shirt and shirt to match the color and style of the lower suit.
And I will also assign some styles to make Peng laugh finish the work of colorimetric and overall matching for me.
When choosing clothes, I went to the fitting room to try on my clothes. Peng laughed and ran out to find accessories, including shoes, scarves, hats, belts and so on.
She explains that because customers are limited in time, it is unlikely that they will spend more time decorating their clothes after they have finished dressing, so the consultants will pick up some possible accessories by changing the gap between customers.
Is this really close?
Right, generally speaking, the whole consultation process will be controlled between half an hour and one hour.
Now is the time to witness miracles.
Today's whole experience takes 1 hours to complete 5 shapes, and 14 pieces of products are used (including the same color, not shoes).
I can see which clothes are going to be worn again and again? Is it the actual version of Japanese fashion magazines? Do you have any of the requirements I mentioned?
However, there is another point I need to talk about.
A lot of clothes in Muji shop are too small. Many of the clothes that are well looked at have no size, so they can only regret that they have done nothing else, which has seriously affected the experience of the whole collocation service.
You all know, that kind of thing didn't like much, but because of the lack of code, I was always thinking about the old mood.
About Peng Xiao and her colleagues
In February 2014,
MUJI
In China, the internal recruitment of the consultant in the clothing department has begun to accept the application.
After that, after the written examination on basic knowledge of clothing and cloth, and the interviews at the senior level of the club, 5 female employees became candidates for the first costume consultancy in China, including Peng Xiao.
The 5 candidates followed 4 systematic training sessions in Japan.
Each training time is one week, and the training teacher is a model of Japanese fashion magazines. The training includes clothing matching, makeup matching, hairstyle collocation and so on.
At the end of the training, Peng Xiao and his colleagues still go through the mail with the training teachers every two weeks or so to get the latest fashion and discuss the practical problems encountered in the work.
Before the opening of the business in Shanghai's International Trade Plaza, Peng Xiao and 4 other consultants have been serving the flagship store of Chengdu Ocean Pacific.
At present, these two stores are China's only two shops that own the service.
Small welfare
Don't worry. There are two small benefits sharing. You won't regret it after reading.
1. as of September 13th, the promotion of Muji clothing collocation consultation will be held in Chengdu.
During the activity, after a free experience with the consulting service, every customer will get the posters in the picture below, and the back of the poster will be accompanied by a consultant's seal.
Friendly reminder: first of all, in general, embroidery is not available on the same day; secondly, it is elastic.
Fabric
(for example, the coat of the aircraft pillow) is not suitable for embroidery, otherwise the pattern will be deformed.
2. in addition to the dress matching service, currently, the flagship store in Chengdu Ocean Pacific, the Shanghai trade fair Plaza, the Hangzhou Lixing name point, Guangzhou Oriental Baotai store and Beijing Yau Tang shop are also carrying out the activities of furniture consultation.
On the basis of MUJI products, Muji will also offer trial and try service in some stores.
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