Ali CEO Zhang Yong: Today Everyone And Business Are Network Operators.

In September 8th, Alibaba CEO Zhang Yong delivered a speech at the new Internet commerce summit. Zhang Yong said that e-commerce has abandoned the era of plug-ins. All businesses are network operators. The digital economy is also fully integrated with the offline, to the user management of all channels, the sales opportunities of all channels, and the realization of full channel services.

Looking forward to the future, Zhang Yong said that what we are seeing at present is only the pformation of the Internet to the consumer side. The greater opportunity lies in the pformation of the Internet to the supply side, the flatten data acquisition, the flat production data and the consumers, which provides a realistic condition for full sharing, and this pformation is full of opportunities.

At the same time, in the face of the recent hot debate on China's economy, Zhang Yong expressed his full confidence. He pointed out that in 2015 we came to see the whole world of the Internet and the business world. Actually, today is a beautiful day.

Today, the use of the Internet to promote the upgrading of consumption is the most important engine for China's economic growth in the future.

Zhang Yong said that in the past, e-commerce has been in the "plug-in era" for more than a decade. Brand manufacturers and manufacturers regard it as an additional channel. This effective and powerful channel has brought traditional enterprises to a large number of consumers, and many brands have been born.

Today, Xiaomi has built such a large scale based on the Internet. Under the strong pformation of the traditional line, the 100 year retail giants such as Procter & Gamble are also actively embracing the Internet.

All businesses have become network operators, Zhang Yong said. "Today I have less and less to ask how much the e-commerce business accounts for, because it is hard for you to know clearly whether the sales come from online or offline, and the whole management of consumers will ultimately be the user management of the entire channel, and the sales opportunities of all channels, and the realization of full channel services."

In this trend, Ali embraces Suning, embraces Yintai, and integrates business under the digital economic integration line.

Zhang Yong also predicted that the Internet is still on the consumer side, and the pformation of the digital economy to the supply side will become a more noticeable trend.

"Now the full channel sales, all channel user management has become a consensus, but all the issues discussed are actually in the consumer side. Today, the pformation of the Internet business has just begun to touch the supply side."

Zhang Yong said, "in the pformation of the Internet to the production supply chain, there will be a brand-new commodity design process, and a new commodity production process will emerge. The change of this process is a comprehensive, real C2B change, that is, the demand for common consumption characteristics of users can be aggregated together to become a stable demand."

In Zhang Yong's view, data acquisition is flat.

Transformation of supply side is full of opportunities.

Zhang Yong introduced that Alibaba vigorously promoted the plan of "thousand counties and ten thousand villages" in the rural Taobao. During this process, Ali discovered that no matter how strong and deep the channel distribution of the enterprise was, the ultimate dream of the enterprise must be to reach the consumers through the most flat channels, collect first-hand user data, and then act on all aspects of the whole brand upgrading, product design and manufacturing.

Using data to help manufacturing and production supply chains is the other half of the digital economy embracing the real economy.

When we combine the two halves, we can achieve real integration.

Zhang Yong pointed out that due to the flat production and consumption groups, the consumer side and the supply side will move towards a full share in the future.

Zhang Yong said: "such a shared economic mode will certainly cover today's public services, such as driving, to a wider area, so that enterprises are new Internet traders in new Internet businesses.

Because the factors of production are fully shared here, human intelligence is magnified on this.

Finally, it forms a new mode of production recombined with all the factors of production, because the production information and the whole consumer group are highly flattened, so the full sharing of this time has realistic conditions.

For recent heated discussions

Zhang Yong said frankly that in 2015, we came to see the whole world of the Internet and the business world. In fact, today is very good. "No matter how we all talk about our economy and how our consumption is driven, we are going to drive our economy with investment and exports."

In fact, I think China's economy today, the use of the Internet to promote the upgrading of the entire consumption is the most important engine of China's economic growth in the future.

Taking advantage of the new business opportunity, we can really achieve this kind of upgrading.

After the keynote speech, Zhang Yong announced that in 2015, the Alibaba "double 11" was officially launched. Globalization, the whole channel and the National Cultural Festival will become the three major keywords. Alibaba will hold the double 11 Countdown Party in November 10th, and Feng Xiaogang will be the chief director. Many famous stars will be involved. Ali will hold a party investment conference in late September.

The following is a speech by Zhang Yong (Xiaoyao Zi):

Ladies and gentlemen, I would like to welcome you to our new network business conference.

Wang Shuai made a humorous beginning with his unique character. In fact, the most important thing is new.

I have always wanted to say something at the new Internet Commerce Conference. In fact, Alibaba has been engaged in the Internet Commerce Conference for many years. In the past decade, we have held more than one network business conference. But this year, we changed the name to the new network business conference. What is the meaning behind this? When the world's Internet business colleagues chat with me about this topic, my first response is that this word best reflects the state of today's business.

When we started the network business conference many years ago, it seems that Internet dealers are a separate group. I remember the earliest B2B business, Chinese suppliers, our small and medium-sized enterprises in order to find out the opportunity to export, they went to the Alibaba to find export opportunities to find buyers from all over the world, and then there was an internal trade.

In the 08 year, there was a very popular word called "Tao" brand.

Around this change, we have formed a specific name called network merchants. We call these groups a network of entrepreneurs, and open up a new world on the Internet.

But by 2015, I think many guests today are a very good example.

Today we can see that, no matter starting businesses, such as Xiaomi, today, Lin is also here. Fang Fang, the famous household appliance brand in China, to Procter & Gamble and world-famous big enterprises, why are all our partners coming to this new network business conference? It is because of the simplest reason, because all of us today are Internet traders.

Whether it is a brand based on the Internet, built from scratch, and built up the whole business relying on the Internet, such as millet, to such a large scale today, based entirely on the Internet, or under the deep ploughing line for 30 years, the brand like Fang's brand is also a century old Procter and gamble. In fact, under the background of the Internet today, it has become a network trader.

So today we see a very interesting change in the whole new network business conference. I think ten years ago, when we opened the online business conference in the Great Hall of the people of Zhejiang, it was unthinkable. When we discussed the topic of Internet business, it was more about how to touch the net. Today, it is no exaggeration to say that every enterprise, every individual and consumer has already lived on the Internet.

I was in the lounge just now. I was talking to him in the lounge. It was at the parade ground. In my mind, I suddenly reflected the three parade I saw. In 1984, 1999, and then this time, the three times I knew clearly that the life state of reaction was completely different.

In 1984, it was hard to find a neighbor. There was a TV in the family. Everyone was watching a parade in front of a 12 inch TV.

Watch the parade in 1999, sit at home and watch the parade on the sofa.

Today, basically, micro-blog is looking at the chat tool. The above paragraph is much more than the parade ground. The content is richer than the parade content reflected by the TV screen. It has a multi-dimensional content.

For instance, Xiao pigeon is at the scene. I believe that many shorthand have also been produced. What we see is a colorful world. So behind this fact, even parade is online.

Although the parade at the scene of Tiananmen and in Beijing is in fact, the source of our audience's information is multi-dimensional and intertwined, which reflects the changes of the whole society and reflects the changes of people's living conditions today.

So the most important point of today's new Internet business conference is that we are all interested in the Internet because of such changes. All businesses will get together because they are embracing the Internet, changing their businesses by using the Internet, changing their business status and changing their business models.

Over the years from the Alibaba, we said that in the next five years, we hope that the scale of our entire retail platform will exceed US $1 trillion.

Behind this scale, what we really want to create is to make use of our data and make use of the entire ecosystem and the ecosystem that we all work together to promote the change of the whole business.

Today when we look at e-commerce, today when we look at the Internet, I recently like to use a word, that is, we have abandoned the "plug-in era".

Over the past decade or so, all enterprises, whether consumer brands or retail outlets, have seen the Internet as a plug-in for a long time. There is a new channel. This channel originally opened 1 stores in China to reach these consumers. Today, you will send me a completely different network channel and an online distribution channel to reach consumers.

Today, it is a common understanding for all enterprises. This is a very effective way to touch consumers and establish consumer connections. Many of our enterprises have done very well.

It is precisely because of this development and consensus that thousands of Amoy brands have been born on the Internet, and the brand has been created successfully relying entirely on the Internet. Many famous brands have been born, and the Internet has gained more and more share in the Internet.

But as we see today, with the development of this business, I have been increasingly reluctant to ask an enterprise a question recently. I often asked a brand like Fang Zong a few years ago, and I often ask: "how long do you sell the electricity supplier in your beautiful enterprise? How much is the annual sales of the whole sales market? How much does the electricity supplier increase? There is no doubt that there is a confidence behind it, because the electricity supplier must be growing fast, but the key is that there are many blocks. I want to know the result.

But today, this problem is becoming more and more difficult to ask or should not be asked. Why? Because when today's whole digital business online sales channel and offline service system and sales channel merge in an all-round way, it's hard for you to know clearly whether the sales come from online or offline.

This is a change we see today. From the point of view of sales channels, from the access to touch consumers, online and offline have been highly integrated. It is precisely because of this. Daniel Chan is here today, why Ali will embrace Yintai, why Ali will embrace Suning? Because in the whole development, we can see that the whole management of consumers will eventually be a full channel user management, and a full channel sales opportunities and the realization of full channel services.

This is the whole new business we can see today, the reason why we say that all business becomes Internet business is because all enterprises will take advantage of this opportunity to remould its business in an all-round way and pform its retail channels so that the line and the line will be better combined.

But soon we will discuss another problem, which is a bold prospect for me.

I feel that when everyone today has a high degree of consensus on full channel management and full channel sales, we should look ahead to the future. What impact will the Internet have on our business after five years or even longer? I boldly predict that all of the issues we are discussing today are still in the consumer side, and the pformation of the Internet to commerce has just begun to touch the supply side.

But for tens of thousands of Chinese manufacturing brands and tens of thousands of Chinese and international brands, all consumers can reach the point because of the Internet, because the data of Internet consumers can be easily captured, acquired, analyzed and produced. Ultimately, such productivity will have a profound impact on all aspects of production.

So I recently talked to my colleagues about a topic. I said that the promotion and pformation of the Internet to the sales supply chain today will definitely affect the production supply chain.

In the pformation of production and supply chain, there will be a brand-new commodity design process, and a new commodity production process will emerge. The change of such process is a comprehensive, real C2B change.

Ali first proposed C2B, we all discussed, the industry also has many discussions, we ourselves have many discussions, exactly what is C2B.

C2B we say it is custom-made, one person clothes are called C2B, but ten people are actually C2B, ten are C, one hundred are C.

The key is to aggregate the common consumption characteristics and the needs of users and become a stable demand. At the same time, we need to develop the products that they need for the target consumers, and to produce and sell the products they need. This is what we see for the entire consumption chain pformation. Today, the Internet is promoting the pformation of productivity.

In the whole process, because the whole data acquisition is highly flattened, such pformation is full of opportunities.

Today, Ali is vigorously promoting rural Taobao. We have a plan of "thousand counties and ten thousand villages". We hope that there will be a help for all enterprises in hundreds of thousands of villages in China. From the demand side, farmers can earn two thousand yuan in the countryside to earn four thousand yuan by living on the Internet to live the quality of life and quality of life of urban people and modern people. This is one aspect, which is very easy to understand, covering more than half of China's population.

But conversely, from the supply side, all enterprises no matter how strong their distribution or deep distribution is, they all have a dream that they can reach the end consumers through the most flat channels, whether in the cities or in the countryside, through the most flatten channels, collect the first-hand user data most efficiently, and at the same time, this user data will play an important role in the whole brand upgrading, product design and manufacturing.

So today we can see that such a situation is already happening. This is a change in the whole business that we can see in the future. It will be said that e-commerce is an electronic commerce enterprise, and how much it sells, it must be the entire Internet data and technology, which will have a huge impact on the whole business.

When we talk about technology today, including Ali, the most talked about consumer data is, yes, consumer data is very valuable, but since consumers have consumption, he must have the object of consumption, that is, the data of goods, the depth of data mining, in fact, it can bring a completely new space and opportunity to all businesses, manufacturing and production enterprises, so I think this is the other half of the very important earth that we will see in the future business, digital commerce and real business to embrace. When we assemble these two parts, we can see that a new business is integrated by digital commerce and entity commerce.

At the same time, we can see that there is a very hot mode recently. What is this mode? It is a shared economic mode. In fact, the final mode will be covered from today's public services, such as driving, to a wider area.

Today, we have talked more about logistics, and have come to the service and other services. But in the future, we have seen some enterprises and some pioneers. I think they are new network operators in the new Internet business. They have already embarked on a truly shared production platform, where the production factors are fully shared here, and human intelligence is fully amplified on this.

Under such circumstances, in fact, it will eventually become a new mode of production recombined with all the factors of production. This is what we will see in the future. In the future, the consumer side and the supply side will surely move towards a full share, because the entire production data and the entire consumer group are highly flatten. At this time, I fully share the fact that I feel that I have a realistic condition.

So today we will think about the future, think about our new business, and hope that we can make a new definition and interpretation for our new network operators. I think the most important point is that we have moved from consumption to supply, and from supply to a full share. This is the situation that we can see the possible changes of the whole business in the future.

For Alibaba, what I think is very important is how we can get from today's very powerful B2B to 2C, from wholesale to retail sales platform. With the development of this era and the development of customer demand, we can help customers not only be able to sell, not only to reach users, but also to help our businesses better use data to define their products and complete the reconstruction of the production link, so that we can get new opportunities here and really follow our mission to make it difficult for the world to do business.

Because once again, why do we have to repeat this sentence in this era? It's because the way of doing business has changed completely. Only because the way customers do business has changed, Ali needs to keep forging ahead and constantly change its business mode and service so that we can follow the objective needs of our customers.

This is what we want to share with you today when we open this new network business conference in 2015.

Ma Yun has always said a mantra, it is difficult today, tomorrow is difficult, the day after tomorrow is also difficult, but the future is beautiful.

In 2015, we came to see the whole network business world. In 2015, we came to see the whole Internet world and business world. Actually, today is very beautiful. No matter how we are talking about our economy and how our consumption is driven, we are going to drive our economy with investment and export.

In fact, I think China's economy today, the use of the Internet to promote the upgrading of the entire consumption is the most important engine of China's economic growth in the future.

Taking advantage of the new business opportunity, we can really achieve such an escalation of consumption, which can lead to the upgrading of consumers, because consumption is there.

Everyone said that business is hard to do now. I look around the people, as if the people around are either in the cinema or in the movie theater, they are full of seats, but the restaurants are full, but the places for selling things are cold and clear. This is how the whole consumer's way has changed. How can we meet the changes of the lifestyle of these consumers? This consumer's lifestyle is not only the younger generation, but also the most mainstream consumer groups today. In 50s and 60s, every age has its own living methods, but every age is embracing the Internet in different ways. This is a great opportunity for us to see today.

So here, I would like to thank very much our partners in Alibaba over the past 16 years, together with Alibaba, in exploring this path. I feel that today and tomorrow will be even better, because the penetration of the Internet into the business and the change in business are going from a plug-in change to a convergence, and the full integration of the real economy and the virtual economy is the new economy we are talking about.

Today I want to give you a pleasant surprise.

It's September now. The annual double eleven is approaching, and this year will be seventh double eleven.

Double eleven began in 2009. It was only an activity promoted by Taobao mall at that time. It has been developing for seven years. Today, it has become a carnival for all our consumers.

So today, we just take this opportunity to share with you how we will do this year's Tmall double eleven, and share some very important information for you.

This year, we have a very important point. For this year's double eleven, as a holiday for consumers, we first focus on the most important words:

In the first word, we should actively move towards globalization. Globalization is a very important point in this year's double eleven.

In the past few years, we have been exploring the progress of globalization, including in this year we have clearly put forward, Ma also put forward to all Ali people, for Ali people, hope that through ten years of time to serve 2 billion of the world's consumers, if we want to serve 2 billion of consumers, we must go global, and this step is very very big to achieve this, so double eleven every year is our very important holiday.

Today around our strategy, at the same time, around the background of China's entire consumption upgrading and the upgrading of the whole demand, globalization will be our main theme this year.

We are also very pleased to see that for the first time this year, the double eleven of globalization this year has many business cooperation promoted by governments from all over the world, and many enterprises will join the double eleven this year.

This morning has already been my second activity. Before this event, we just had a signing ceremony. Today, our new partner is also on the scene. We are glad to welcome Metro at Tmall international. Metro has just announced this morning that the news should have spread now. Metro has taken the entire Alibaba as an exclusive partner in China's e-commerce. This is a very important international partner who we are very happy to welcome.

In fact, with the development of our business, we can see the demand of Chinese consumers for foreign goods and the pursuit of high quality lifestyle.

How can we not only buy them all over the country, but also buy them all over the world, instead of buying them when they travel abroad? Sitting at home, lying on the sofa and brushing their cell phones, they can enjoy all kinds of services all over the world.

The second point is that this decade will be a big experiment in the integration of digital commerce and physical commerce.

In the past two years, we all know that Ali first embraced Yintai and then embraced Suning. The two partners will work closely with us in this year's double eleven to provide a new shopping experience for consumers.

At the same time, we are willing to cooperate with thousands of entities, businesses and enterprises.

In fact, a few years ago, we began to cooperate with many enterprises and many stores. When our team told me about this event this year, they said that thousands of shops celebrate the same time. I said that all the shops celebrate the same time. I think it's a small shop. At the same time, at least hundreds of thousands of shops celebrate this year, and even millions of shops celebrate the same time. In the future, we will really create a business holiday for all eleven businesses in the whole range, which is a best service day for consumers.

Double eleven has become more and more difficult today. Double eleven is equivalent to the Spring Festival for consumers. The Spring Festival is going on every year. But how wonderful and extraordinary it is, the organizers need a lot of innovation.

This year's double eleven, we have a small attempt, since it is the Spring Festival of consumers, we must have a spring festival gala because we used to have direct festivals and no festivals, so this year the first time we launched a double eleven evening party, which lasted for four hours in the evening of November 10th, and it will span the whole two eleven opening.

Of course, at this party, we are not going to do some performance shows. We hope that in the middle, we can interspersed many consumers' interaction and multi screen experience to create a completely different atmosphere.

Of course, there must be big coffee for a party, so this year we are very pleased to invite director Feng Xiaogang as our general director of the party.

Of course, we also have many unexpected stars to join this party. In late September, we will organize a large tender meeting for this evening party, because we hope all our partners can participate with us.

Of course, this tender will not only be a tender advertisement, but it will also be able to introduce a lot of new forms and gameplay together, so that we can make our brand and consumers better fully preheated before the opening of double eleven.