Innovative Sales Techniques With Brand Characteristics
The franchisee operators are now developing the appropriate sales promotion plan quickly. It is also necessary for every garment franchisee to understand clearly before opening a store. To ensure the effectiveness of their sales promotion, it is necessary to learn a lot and find out a unique plan to make you instantly become the most powerful.
The consumption level of garment industry is increasing.
Clothing market
It is still the first choice for investors. Clothing brands are constantly emerging and clothing.
Franchise industry
What features do the franchised brands need?
There are opportunities and competition in the garment industry, and any industry has a weak season. And sales promotion has become the most common means of operation. So do the franchisees really know how to do sales promotion? First, we must master the methods and make reasonable use of the promotion plan. The most basic promotion schemes include the promotion time, the promotion location, the sales promotion purpose, the sales promotion theme, the promotion content and the execution steps.
Is it possible for the franchisee to thoroughly implement the sales promotion? This is also the key. Different execution of the same store is indeed a different effect.
It would be better if there were some advertising matches.
If you do some advertising with the media, you can attract popularity.
When the franchisee implements the sales promotion, the terminal business should have a systematic division of labor for the executive personnel.
Promotion
Proceed in an orderly manner.
Finally, we should pay close attention to the effect feedback after the promotional activities, and what the specific effect of the promotional activities of the franchised store is. The market has the final say. After the end of the event, the franchisees must collect information in a variety of ways in time, analyze the effect, and summarize the problems, so that they can be corrected in the next execution, which will help improve the promotional level of the franchisee.
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Which of the ten biggest profitable industries is the most profitable now? Do you want to find the most profitable industry and join the clothing store to make money? China is the largest clothing consumer in the world. Compared with other industries, the investment threshold of the clothing industry is low, and there is no need for too much expertise. 30 thousand yuan can make a good clothing store.
Some people listed the clothing industry as the top ten profiteering industries, and even cited the head of a garment production company as collateral evidence: clothing is indeed a huge profit.
But this profiteering is not reflected in the fabric, but in the circulation.
The small vest with a cost of 5 yuan is not a problem for selling 25 yuan in the small commodity market.
I once sold the clothing price tag of 10 yuan for 100 yuan, and the result was very popular.
This may seem astonishing, but it does exist in some brand stores.
A shopping malls salesman told Science investment that a price tag of three hundred or four hundred yuan was worth thirty or forty yuan, and the price of seven hundred or eight hundred yuan clothing was only 100 yuan.
A general clothing store employs one or two salesmen. If the goods get in the right way, one day they sell one, and the wages, rents and taxes are all there.
It is revealed that the profits of some garments can reach 3-5 times, and more than 10 times.
The price tag of some brand clothing is mainly affected by discount activities. If the price is not marked higher, it will be difficult to cope with frequent discount and coupon activities in the shopping mall.
An industry insider told reporters that the gross profit margin of the brand clothing in the big market can reach 200% or even higher, and the winter clothing is higher than the summer clothing, and the men's clothing is higher than the female clothing.
Does he join a clothing store to earn money? A friend of his friend sells a brand men's clothing in a large shopping center. A T-shirt in summer costs 100 yuan and sells for more than 400 yuan, so that even if he hits 50 percent off, he can still make a profit.
As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.
In a discount activity at a shopping mall in Beijing, a pair of trousers marked 288 yuan can be bought at 80 yuan.
The salesperson's explanation is that it was last year's stock and is now being processed at the end of the season.
There is no doubt that dealing with inventory has become the primary reason for discount. The discount of this product is also very large, ranging from 90 percent off to 50 percent off.
A brand agent told reporters that there was no time to deal with inventory at ordinary times. Now that autumn clothes have not been listed, this time is used to deal with the inventory that has been accumulated for several years.
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