What Is The Profit Of The Garment Industry?
Which of the ten biggest profitable industries is the most profitable now? Do you want to find the most profitable industry and join the clothing store to make money? China is the largest clothing consumer in the world. Compared with other industries, the investment threshold of the clothing industry is low, and there is no need for too much expertise. 30 thousand yuan can make a good clothing store. Some people listed the clothing industry as the top ten profiteering industries, and even cited the head of a garment production company as collateral evidence: clothing is indeed a huge profit. But this profiteering is not reflected in the fabric, but in the circulation.
It is clear to investors that the profits of small clothing shops and agency brands vary greatly due to the different investment amounts. The current clothing stores in the city choose to open in a professional market, a large commercial building and a garment street, with a small area, usually around 10 square meters. The operating cost is mainly the rent, the money and the salesman's wages. The shop rent depends on the size and location of the berth, which is usually between thousand yuan and several thousand yuan. wages Take a few hundred yuan base salary plus sales 2% to 5% of the royalty, decoration costs generally several thousand yuan, high-grade need more than ten thousand yuan.
A small vest with a cost of only 5 yuan is not a problem to sell 25 yuan in the small commodity market. I once sold the clothing price tag of 10 yuan for 100 yuan, and the result was very popular. This may seem astonishing, but it does exist in some brand stores.
A price tag of three hundred or four hundred yuan clothing, its cost price is only thirty or forty yuan, the price of seven hundred or eight hundred yuan clothing, its cost price is only 100 yuan. A general clothing store employs one to two salesmen. It is revealed that the profits of some garments can reach 3-5 times, and more than 10 times. The price tag of some brand clothing is mainly affected by discount activities. If the price is not marked higher, it will be difficult to cope with frequent discount and coupon activities in the shopping mall.
An industry insider told reporters that the gross profit margin of the brand clothing in the big market can reach 200% or even higher, and the winter clothing is higher than the summer clothing, and the men's clothing is higher than the female clothing. Does he join a clothing store to earn money? A friend of his friend sells a brand men's clothing in a large shopping center. A T-shirt in summer costs 100 yuan and sells for more than 400 yuan, so that even if he hits 50 percent off, he can still make a profit. As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.
In a discount activity at a shopping mall in Beijing, a pair of trousers marked 288 yuan can be bought at 80 yuan. The salesperson's explanation is that it was last year's stock and is now being processed at the end of the season. There is no doubt that dealing with inventory has become the primary reason for discount. The discount of this product is also very large, ranging from 90 percent off to 50 percent off. A brand agent told reporters that there was no time to deal with inventory at ordinary times. Now that autumn clothes have not yet been listed, this time is used to save for several years. Stock One, to take the place, the second to return the funds.
From the point of view of digital analysis, brand Exclusive shop The profit margin is really hot, but this simple algorithm does not seriously calculate and deduct all kinds of expenses in the operation, so simple addition and subtraction analysis does not seem convincing.
The existence of profiteering of brand clothing is mainly in circulation. The price of some brand clothing approved by wholesalers is quite different from that in the retail market, and there is no difference in their purchase channels. Join the clothing store to make money? The middle links of clothing sales include dealers, brand agents and retail stores. In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%. Therefore, the price of a 100 yuan clothing to the mall may climb to more than 170 yuan.
A first class agent in a clothing industry in Guangzhou said that the price of new clothes was so high because in the sales process, the expenses demanded by the shopping malls were relatively high. Besides the high cost of entering the shop and the apportionment of all kinds of promotional expenses, the proportion of the reverse flow of the sales volume was 27-35% at the same time. For some of the bad brands, the proportion of the brands being downloaded by the bottom was as high as 50%, which led to the high price of the clothing sales.
According to industry insiders, the peak season of clothing stores is from 4 to August, and from October to January of next year. The profit is generally between 30% and 120%. Do you have money to join a clothing store? The new clothing that just goes on sale has the highest profit, up to 200%. As the season changes, the price of clothing gradually decreases and profits are reduced to 50% to 70%. By the end of the season, businesses will be able to clean up inventory and withdraw funds, or even keep the original sales, and the profits will be 10% to 20%.
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