Clothing Store: Jeans Buying Skills
Guangzhou is the largest jeans wholesale center in the country. The jeans here are sold not only to all parts of the country, but many foreign businessmen's jeans are made in Guangzhou, and the wholesale trade jeans are also popular in Guangzhou.
Many clothes shopkeepers only pay attention to where to get cheap jeans, but not to mention the skills of jeans buying.
Blindly only purchase, but ignores some of the most basic knowledge of purchase, can only be difficult for their business road.
1, understand the consumer group's psychological choice of the appropriate version: the jeans here in Guangdong are slightly lighter than those in the water, and even if the white trousers are in the market, they wear less light in the mainland.
In many places, the nostalgic style can be sold, but the nostalgia style in Yunnan is hard to sell.
In terms of plate type (women's clothing), the hip market in the rural local market is larger than that in the city.
2, in the initial stage of purchase, if we want to reduce the quantity of goods, we must remember: the style is more, the quantity is less.
3, look at
Sale
The age of the object analysis of the size of purchase: the size of a student should be small, generally from 24 to 30 or so.
For women aged between 25 and 35, women's clothing is usually 25 to 32 yards and men's wear is 28 to 36 yards.
At the same time, it should be adjusted according to the regional differences. The size of the north is larger than that of the south, and the middle size is larger.
Jeans Girls also have high waist, middle waist and low waist. Now they are more popular. They should also pay attention to this size.
Southern girls are generally 25-29 in size and 26-30 in the north.
4. A pair of jeans.
cost
It is mainly composed of fabric cost, processing cost, excipient cost, washing water cost, circulation cost and labor cost.
In these costs, the most vulnerable to be fake is fabric. For textile and apparel industry, as long as people who have a slight understanding of the price of cotton and yarn know how much material a pair of jeans need to consume, and this part of the fabric is multiple, it is easy to calculate the cost of a pair of jeans.
So a pair of jeans.
Price
Below 40 yuan is basically a faulty goods.
5, do not sell products, see how you do it, understand your consumer group, that is, consumer object, which determines the direction of your purchase, before you know more about this aspect, such as what is popular this year, a more simple way is to go to the street to see, wearing jeans of more people, more points, less people wear, less into some goods.
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