B2C Enterprises: Jingdong Scale Continues To Enlarge, Dangdang Growth Slows Most

Jingdong, vip.com, B2C, Dangdang, poly America and other 4 most mainstream domestic enterprises have announced their earnings.

From the recent earnings report, Jingdong's scale advantage has been further enlarged, but Jingdong has the biggest loss. Jingdong has lost over 1 billion 800 million yuan in the past 1 years.

The gross profit margin of Jingdong in the second quarter was 5 billion 900 million yuan, a substantial increase from the previous quarter, with a gross margin of 12.9%, an increase of 0.7 percentage points from the previous quarter, representing an increase of 1.9 percentage points over the same period last year.

Vip.com's gross profit in the second quarter was 2 billion 300 million yuan (about 363 million dollars), up 78.6% from 1 billion 300 million yuan in the same period last year.

Vip.com's gross profit margin was 25% in the second quarter, and its gross profit margin remained at a relatively stable level.

Dangdang's gross profit margin was 340 million yuan in the second quarter, and its gross margin was 14.8%, down from 18% in the same period last year and 15.2% in the first quarter of 2015.

Jumei.com's gross profit in the second quarter was US $92 million 300 thousand, an increase of 29.1% over the 71 million 500 thousand US dollars in the same period last year.

Jumei.com's gross profit margin is higher than the other 3, but jumei.com has been affected by the fake storm.

Jumei.com's gross profit in the second quarter was 30% in net revenue, down from 46.3% in the same period last year.

Jumei.com's second quarter gross margin decline was mainly due to the third party platform's cosmetics sales business pferred to self run.

According to the financial report, Jingdong group's net income in the second quarter was 45 billion 900 million yuan (about 7 billion 400 million US dollars), an increase of 61% over the same period last year.

The growth of net income and paction volume of Jingdong group in the second quarter was mainly due to the number of active users and the growth of the order volume.

Jingdong has made several major moves recently, first of all, the Jingdong mall has set up 4 major departments, including 3C division, home appliances division, consumer goods division, clothing and home business division, and the four major department heads have reported directly to Jingdong mall CEO Shen Haoyu.

For the newly established department head of Jingdong mall, it was mainly focused on purchasing and selling with suppliers, but now it can operate and account like an independent company, and has a higher position and greater voice within and outside the Jingdong group.

Behind the establishment of the business unit is the rapid expansion of all kinds of products. The Jingdong is facing strong enemies in various fields and must devolve the rights. This not only encourages internal management, but also increases the space for management positions and rights, and enables all departments to run faster.

Jingdong another action is 4 billion 310 million yuan strategy shares Yonghui supermarket.

Jingdong group CEO

(micro-blog) said that Yonghui supermarket has set up the best fresh supply chain system in China in more than ten years, and Jingdong may share a supply chain with Yonghui.

Vip.com's total net revenue in the second quarter was 9 billion (about 1 billion 500 million US dollars), up 77.6% from 5 billion 100 million in the same period last year. Compared with Jingdong, vip.com still has a big gap in terms of scale.

The second quarter revenue was 1 billion 963 million yuan ($308 million 100 thousand), an increase of 100% over the 154 million 400 thousand US dollar in the same period last year.

Dangdang's net revenue in the second quarter was 2 billion 312 million 300 thousand yuan (US $373 million), an increase of 29.8% over the same period last year, the slowest increase.

Dangdang has announced its privatization in July 9th of this year. Executive chairman Yu Yu and director and chief executive Li Guoqing (micro-blog) are ready to purchase all the outstanding shares of Dangdang, which has not yet been held, at a cash price of $7.812 per share of ADS.

Dangdang is the first private company to announce privatization in 4 B2C companies.

However, because Dangdang was privatized by the collapse of the stock price, the investor was seriously dissatisfied. Dangdang was widely criticized by small and medium-sized shareholders.