Multiple Reasons For The Department Store To Keep Away From The Pace Of The Times Is The Root Cause.

A few days ago, Xiaobian visited the Lok bin department store and Xidan department store in the West. The first impression was whether the external hardware facilities or internal formats and brands were quite old.

Although Lok bin department store and Xidan department store are backed by Guanghua village and Jinsha business circle, there are many people living around them. However, there are few customers in these two department stores. Especially, Le bin general store can be described as a mere bird.

To describe the current situation of department stores with "internal and external troubles".

It may be just right. In the external environment, there is the attack of shopping centres and the impact of electric providers. In their own problems, they have to face the embarrassment of rising costs of human resources, material resources, rents and so on, coupled with the simplification of brands and formats.

It also makes the Department Store feel "pressure mountain".

From the comprehensive management of the current situation and the surrounding consumer groups, Le bin department store has been in such a situation, it seems that a little no Zuo no die, are "not thinking about making progress" cause disaster.

It is the most fundamental reason for the overall depression of the domestic department store that Huang Xuanqi, the senior manager of RET ruyd's strategic consulting department, is not timely to control the changes in the times and the public needs.

She analyzed the difference between 10 years ago and 10 years after the material consumption environment and shopping psychology. 10 years ago, the purpose of the public entering the business place was to buy what they needed, so the department stores had obvious directionality in the floor layout and format planning, such as the supermarket on the first floor, the cosmetics counters or shoes bags on the first floor, the ladies in the two floor, the women's clothing on the third floor and the four floor as the third floor.

The five floor is for sports and outdoor products.

However, 10 years later, with the substantial improvement of the material level, the purpose of people to enter the business place is no longer just shopping. At the same time, they also make demands for spiritual satisfaction besides material needs. At this point, the shopping center's supply of life style choices and sense of experience is like "a radish and a hole" generally into the public view.

In addition, in the interpretation of the reasons for the continuous noise in the department stores, Luo Yuan, senior assistant director of the project and Development Consultant Department of Davies, West China, also mentioned the impact of the overall domestic economic environment. He said that in recent years, especially since 2014, domestic economic growth has slowed down and consumer confidence has decreased, resulting in the overall retail business growth sluggish.

Compared with the time, from the second half of 2014 to the present, it is the peak of department store closing.