Qiao Yu Talks About The Key Points Of The Outlets

At the time of its opening, Beijing's Seth ole was unknown, and customers came to say that Chaoyang District opened a similar Oteri J to the United States.

Now they will tell their friends directly, "I am buying something in Beijing.

Qiao Yu said that after six years of development, Beijing has not only entered the daily life of consumers, but also made it known in the area of Ma Quan Ying.

About 100 thousand square meters of ortris as the main business, but also can add some fast fashion shops and experience formats around.

Consumers have the strength and time to walk out of the city, but the retailer based outlets are more satisfied with shopping needs, and need to borrow the shopping mall mode and elements to extend consumer retention time.

Oteri J is an imported product, but has joined the elements of Chinese characteristics and developed the format of OLE.

After giving consumers a better shopping experience, the brand is still a trump card in the operation of outlets.

Qiao Yu said that MontBlanc, Burberry and other brands are unique resources of Beijing Seth Ole, which is different from other competitors.

Despite the gradual downplay of the concept of luxury + discounts in recent years, the brand is still crucial.

Not long ago, Beijing's 6th anniversary stop celebrates.

Although the number of cars in Beijing is limited, the popularity is still very high.

Qiao Yu said that in the monthly statistical analysis, some data surprised them, and some consumers came to Beijing to shop in high frequency.

On the one hand, we can see that the reputation of OLE brand continues to improve, and the degree of consumer recognition is high; on the other hand, the lifestyle of "Beijing" has been imperceptibly influenced by consumers.

After entering the mature period, Beijing's business performance has steadily increased, and the cost control is reasonable.

At present, the price of Beijing and the number of active members have taken a leap.

Qiao Yu said that improving the details of consumers is the key point for Beijing's development.

Outlets are not just shopping. They need to add some shopping center elements and activities to extend their stay time.

In the two floor area of Beijing Seth Ole, a lot of children, sports and

The main brand.

"The consumer layer and structure of Beijing came to be changed. Brand mix and richness need to be optimized and improved accordingly."

Beijing Business Daily reporter learned that, in recent years, in order to two layers of better drainage of shopping malls and the addition of four elevators.

Ole introduced the concept of environmental protection to consumers through the introduction of interesting waste water bottles.

Before the popularity of new energy vehicles, Beijing 16 sets of universal charging piles were installed earlier.

"It is not only a very attractive attraction, but also a pull of the overall price of OLE."

Qiao Yu said that luxury brand resources gathering will have more bargaining chips with other brands.

In the six year operation of Beijing's Seth Ole, apart from some core brands, Beijing has changed almost all its brands, including catering.

After being famous, the brand will also prefer to enter the ole group with a group background and mature operation.

The introduction of a brand suitable for the project has also made Beijing's performance of stair ole appear on a yearly basis since 2009.

"Coach, GAP, Esprit and other brands performed very well, and the area was expanded.

Brand sales performance is good, top management will pay more attention to it.

We will communicate with some international brands face-to-face, the brand will give exclusive product support, and the two sides will jointly formulate development goals.

Qiao Yu said that the competition for Oteri J will be more intense in the next few years. The preparation period of the project will be more like a brand competition period.

"In a city, brands may open more than one shop, but there are usually only one place left for OLE shop."

For some strong international brands, the decoration subsidy is only one aspect, and the operation of a store with benchmarking significance can be more smooth with brand communication.

The international brands that open the ole store are very concerned about the maintenance of the brand image of the operators, and whether they know enough about each other's needs.

The speed at which orter opened the shop was indeed more frenzied than in the past few years, and there are likely to be several Oteri J fighting in one city.

At the same time

At the time, the collectivization of the outlets will have certain advantages.

The Xi'an project is located in a highly competitive market. During the recent inspection, Qiao Yu said that there were 3 shops at the same time.

However, Wangfujing department store has a benchmark store in Xi'an, a group and a department store and a business department. It keeps close ties with suppliers, and has great advantages in attracting investment and management.

The trend of orter chain is becoming more and more obvious, but Qiao Yu has also revealed some concerns.

Under the circumstances of each group's own background, orter's distribution of brand resources will become more intense.

In the game of the project, the brand may be scattered around all kinds of OLE, and ultimately can not really form the brand advantage.

If the Brand Company does not directly open the shop, the operator may choose some agent form.

Qiao Yu said that the introduction of a collection store will bring a lot of concerns, such as fidelity of goods, continuous supply and so on.