The Performance Of Department Stores Has Been Declining.

In recent years, the performance of department stores has been on the decline, leading to the decline in the performance of companies and the reasons for the companies mentioned in the semi annual report in the first half of this year.

Faced with the changing market situation, major department stores have been seeking to upgrade and pform, but the effect is not obvious.

In fact, many upgrading and pformation paths of many department stores in China are similar to the contemporary shopping mall. Everyone is trying to seek pformation, looking for new business growth points, and trying online sales, but few really succeed.

Comparatively speaking, the modern shopping mall is already a relatively advanced enterprise in the industry.

The contemporary mall of Cui Wei shares has long been

An excellent high-end department store.

As early as a few years ago, the modern business city began to try to seek new business growth points and plan to upgrade and pform.

For this reason, the contemporary shopping mall takes a whole layer of area to introduce characteristic catering items, and tries to establish online shopping centers, and uses micro-blog, WeChat and other new Internet tools to carry out marketing, and even in the industry started to undertake overseas purchasing business step by step.

But these measures have not been able to avoid the decline of contemporary mall performance.

According to the report of Cui Wei shares, in the first half of this year, the revenue of the modern mall declined by more than 2%, although the result was slightly better than that of Cui Wei building, but the trend in the future is not optimistic.

The head of the Information Department of the contemporary shopping mall told the China Commercial Daily that in the second half of this year, the shopping mall will continue to be in its original condition, though it will not drop greatly, but it is also difficult to rise.

In the contemporary era

On the first floor, a few years ago, the international purchasing business counter, which had attracted widespread attention in Beijing department store industry, was gone.

"Now consumers have little demand, so we stopped this business."

The head of the Information Department of the contemporary shopping mall told the China Commercial Daily reporter that a few years ago, as a new type of business, the contemporary shopping mall was

Business is a bright spot, but with the rise of cross-border e-commerce and other overseas purchasing channels, the modern shopping mall, which has long and no channel advantages, has been unable to meet the needs of consumers.

As for online business, the responsible person told the China Commercial Daily reporter that the revenue from the online business can be ignored in the total revenue of the mall.

"Internet era, everyone is doing online, so we have to."

He said that the location of shopping arcade as an online shopping mall is a supplement to offline business, and there are not many products on the line, so it does not expect much revenue for the business.

In addition, as a typical state-owned enterprise, it is difficult for the contemporary shopping mall to carry out more reforms in all aspects, and many businesses can only stay at the point to date.

In the first half of this year's report, Cui Wei shares proposed that the company will accelerate the adjustment of the layout and commodity structure of Cui Wei Dian, the contemporary shopping mall and its stores, make the adjusted marketing and services, plan the marketing resources allocation, carry out diversified marketing activities, push the application of Internet technology in the physical stores, and expand the full channel marketing.

Other department stores listed companies also put forward similar reform and adjustment measures.

Jiang Rongsheng told the China Commercial Daily reporter that in the first half of the year, the company adjusted the layout and commodity structure of the store, upgraded the internal control system construction and information system of the contemporary shopping mall and Gan Jia Kou building, accelerated the integration of membership card and prepaid card resources, and improved the membership card service.

But he also acknowledged that there is still a long way to go before we can really establish an effective full channel sales system.